2011 Ram Tradesman

2011 Ram Tradesman
Photos by -Autonet.ca
JOE DUARTE
Published: 09 02 2011

Pickup for the working man

Ram Truck is aiming its new 2011 Ram Tradesman at perhaps the pickup truck category’s largest traditional customer bases. The trim package is a value-priced option package designed to meet the hard-working needs of small businessmen, construction jobsites and commercial fleets.

“This is a hard-working truck for hard-working people,” said Fred Diaz, President and CEO, Ram Truck Brand, Chrysler Group LLC. “Durability, reliability and value for the money are the top three considerations for our customers. Their trucks are the most important tools they own and ones they’ll use every day.”

More about the Chicago Auto Show.

Ram Tradesman starts as a Ram 1500 ST, then adds useful features such as exclusive 17-inch full-face painted steel wheels, a standard HEMI engine and five-speed automatic transmission (which balances power with fuel efficiency) with heavy duty coolers, and a standard Class IV trailer hitch with lighted connectors (properly equipped, Tradesman can tow up to 10,450 lbs.).

Ram Tradesman comes in regular cab models equipped with short or long beds (6.5 feet or 8 feet, respectively), both with lockable tailgates, and a choice of 4x2 or 4x4 drivetrains. The longer version comes with a 122 litre tank (up from 100, with the smaller bed). Other standard equipment includes a 160-amp alternator, 3.55 rear axle ratio, 700-amp battery, cargo bed lamp and engine immobilizer system.

The cabin can be equipped with carpet or vinyl flooring, with cloth of vinyl upholstery for the standard 40/20/40 split bench seat. Standard include air conditioning, 12-volt power outlet, media centre, behind seat storage and tinted windows.

Safety items include stability control, anti lock brakes, tire pressure monitoring and six airbags (front, side impact and side air curtains).

Optional equipment includes heated mirrors, power windows and locks, remote keyless entry, sprayed bedliner, trailer tow mirrors, engine block heater, tow hooks and trailer brake controller.

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