Kia wants to make the impression that during this time of economic strife they are keeping buyers in high spirits with vehicles that are fun, fuel efficient, and affordable. The new Soul, which was debuted at the LA auto show, comes in with seating for five, more options and gadgets than a Swiss army knife, and an all around feeling of “cool”.

To keep playing to their strengths Kia is going to one-up the Soul with the Soul’ster open air concept - an entirely removable rear soft-top being the major feature change from the base Soul model. This “California cool” buggy with its available 140 h.p, boisterous looks, and the wind in your hair on a sunny day should keep all the scene buyers happy.