Honda spins for the DJ crowd

Honda spins for the DJ crowd

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Photos by -Autonet.ca
Published: 26 09 2003

Picture this: it's Friday night, and you and your friends are excited to go out tonight to this new, hype, ultra-exclusive club that has no name and is guest-list only. But when you get there, there's a huge lineup and lots of attitude. So what do you do?

Well, if you're in the Honda Studio E concept vehicle, you could just open up the vehicle's rear doors and have your own little retaliatory rave right in front of the club. The concept vehicle, which premiered at the 2003 North American International Auto Show in Detroit, is a panel-side version of the all-new Honda Element that's geared for city nightlife and street performance.

Studio E is built around the needs and lifestyle of a club DJ, according to Honda and transforms the Element’s "cavernous" interior into a rolling audio and video studio complete with an onboard personal audio computer for mixing tracks and a 42-inch high-definition plasma screen display. The upright and modular exterior styling remains true to the Element, while the panel sides conceal equipment and provide security for speakers and amplifiers inside.

"We looked at opportunities to extend the Element’s attributes and a panel-side version seemed like a natural," said Tom Elliott, executive vice president of American Honda Motor Co., Inc. "Studio E is pure concept, simply an example of what could be done with the ultimate panel-side Element."

Unlike the production Element, the driver’s side features a single door so more space can be dedicated to the built-in equipment in the rear cargo area. Rear cargo doors (instead of a traditional tailgate) provide additional access to the vehicle. Like the Element, the passenger side employs centre-opening side cargo doors for easy access to the cargo area.

Inside, Studio E features front bench seating and two rear pod seats that flip down from the sides, yet store in a minimum amount of space when not in use. The mobile entertainment system uses a personal audio computer and can mix multiple inputs simultaneously, i.e. turntables and an effects generator or a more traditional guitar, drum machine or microphone could also be attached.

The personal audio computer has its own workstation with keyboard, mouse and a 17-inch liquid crystal display. To play to a larger crowd, a motorized 42-inch plasma screen rotates down from the ceiling and interfaces with the audio computer to display custom visual patterns in step with the music out the back of the vehicle, or it can play DVDs.

The mobile entertainment system transmits more than 800 watts of power to 11 speakers throughout the vehicle ranging in size from 2-inch tweeters to thunderous 10-inch subwoofers located underneath the rear cargo floor.

Studio E’s performance extends beyond the high-tech equipment inside, according to Honda. Tuned to be quick and agile, the modified 2.4-litre i-VTEC 4-cylinder engine delivers 190 horsepower and is coupled to a close-ratio 6-speed manual transmission for excellent acceleration.

The city performance-oriented Studio E also benefits from a high performance low-profile suspension with 19-inch wheels, high-performance tires, aggressively tuned springs and performance shock absorbers.

The exterior concept maximizes the utility of the Element platform by using solid panels at the rear of the vehicle, which helps add functional space and privacy. The rear cargo doors open from the center for quick load-in and convenient access to the interior.

The interior concept is built around industrial-strength utility with sporty accents throughout. Black nylon material and red alcantera suede are used on the seating surfaces for durability and comfort. The front passenger area has built-in rubber floor mats with raised diamond plate cleats for traction. The rear cargo area, based on the interior of a cargo plane, combines a hard shell plastic base with aluminum rails so large, bulky objects can be efficiently loaded and unloaded. The instrument panel houses a precise 6-speed shifter for the transmission (rally style, in the center of the dash) and the gauges feature sporty red lettering against a black background.

Additional panel-side Element applications include a compact race team transporter (for go-karts or motorcycles), an all-purpose cargo carrier and a concert tour bus for the aspiring rock star.

So who needs nightclubs? You've got your own Much Music video dance party on wheels with the Studio E.

Bradford Howe, your days are numbered.

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