Isuzu picks up street attitude

Isuzu picks up street attitude
Photos by -Autonet.ca
Joe Duarte
Published: 01 11 2006

Isuzu has partnered up with Street Scene Equipment of Costa Mesa, California, to create a couple of project pickups unveiled at the 2006 Specialty Equipment Market Association (SEMA) show in Las Vegas.

The project vehicles – a 2007 i-290 Extended Cab Sport Truck and a 2007 i-370 4x4 Crew Cab Off-Road Truck – are designed to show consumers how they can customize an Isuzu Pickup with readily available aftermarket equipment.

The Isuzu i-290 Sport Truck began as a stock Pacific Blue 2007 Isuzu i-290 4x2 Extended Cab but becomes anything but ordinary with some aftermarket massaging.

A Ground Force lowering kit drops the vehicle two to three inches for an aggressive stance, while wide 255/45R20 Toyo Proxes S/T tires on 20-inch American Racing wheels enhance grip and overall performance on-road as well as a street-ready look.

Among the outside modifications are Street Scene upper and lower chrome Speed Grille inserts, custom hidden hitch and valance driving lights, Cal-Vu signal mirrors, front bumper cover, wiper cowl, roll pan and side skirts, all painted body color.

Underneath, the i-290 Sport Truck offers up a Gibson exhaust system, while the interior features black leather seats with body-color-keyed Pacific Blue inserts.

While the i-290 Sport Truck represents one approach to affordable, available personalization for Isuzu Pickup buyers, the Isuzu i-370 Off-Road Truck demonstrates a completely different approach to customization.

Beginning with a stock Pacific Blue 2007 Isuzu i-370 4x4 Crew Cab (with bedliner and tailgate extender), the Street Scene team raised the truck four inches, then added 35-inch BF Goodrich tires on American Racing Teflon-coated wheels (the better to wash off the off-road muck).

The hyper-aggressive look is enhanced with Street Scene's Speed Grille inserts, custom hidden hitch, flip-up license plate kit and 6.5-inch driving lights; nerf bars and Dakar light bar. Like the i-290, the i-370 Off-Road Truck features a Kinetik battery, Gibson exhaust, and leather seats from Roadwire and Classic Soft Trim.

"This truck demonstrates just how much you can do and how far you can go with an Isuzu Pickup," says Mike Spagnola, president of Street Scene Equipment. "From hunting, camping and mountain climbing to hitting the dunes and towing your motorcycles, it's a rugged American look that will appeal to active adults of a wide variety of ages and interests."

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