Ford funks up another vehicle

Ford funks up another vehicle

More Photos

Photos by -Autonet.ca
Joe Duarte
Published: 01 11 2006

Hip-hop DJ and guru of urban car culture Funkmaster Flex has partnered with Ford to produce his hottest ride yet, the 2007 Ford Expedition Funkmaster Flex concept.

"People know me for my customization work on American muscle cars and SUVs," said Funkmaster Flex. "When I first saw the redesigned 2007 Expedition, I knew I could really key in on some of the changes that the trendsetters, such as celebrities and hip-hop artists, would be making to the ride."

The 2007 Ford Expedition Funkmaster Flex Concept features a complete Street Scene Body Kit, 24-inch wheels, 2-tone black and redfire paint and a complete custom interior with DVD screens, performance audio system and Funkmaster Flex logos.

Ford selected Flex to be the first customizer of the all-new 2007 Expedition after his successful work with other Ford products like the 2006 Ford Fusion, F-150 and Mustang.

Ford selected Flex (in his third year of partnering with Ford) from a small group of designers and opened its design studio doors to customize the new 2007 Expedition. Flex worked with Ford designer Melvin Betancourt to create an expressive concept that delivers Expedition's SUV authenticity with a unique urban style and presence.

2007 Ford Expedition Funkmaster Flex Concept according to Funkmaster Flex:

  • "Your exhaust system really needs to ‘rock the block' with an expressive note," says Flex. For his Expedition, Flex raided the Ford Racing Performance Parts bin and fitted the 5.4-litre Triton V8 with stainless steel ‘shorty' headers and modified Ford F-150 split rear exhaust.
  • "Quality body kits are essential to any customization project," said Flex. "They need to be expressive and distinctive without compromising drivability." With help from Flex's Team Baurtwell shop and Ford Design, Street Scene developed the body kit for the Expedition.
  • Flex's signature touch is a custom paint job. "The scheme developed shouldn't be too busy or overloaded with color. You want to make a statement at a stop light with no overkill! Two-tone paint works best," said Flex. For his Expedition, he chose a two-tone Redfire and Black paint scheme with Orange pin striping. The stripes go up and over the fender so they don't distract from the most expressive part of the new Expedition, the grille.
  • Flex says wheels need to be classy and clean. "This is the area where you need to spare no expense. Looking good is essential, especially if this is going to be your daily driver." The Flex Expedition features 24-inch Dävin Revolution 7.1 wheels shod with Cooper Zenon XST performance tires.
  • Exterior personal touches are a must. "Make sure to add anything that you like as long as it's not gaudy. Obtain guidance from experts with these additions. Trust their advice. Chrome accents, exhaust tips and custom badges can really define a vehicle," says Flex. The Flex Expedition features a custom Valanca rear wing with integrated center light, rectangular exhaust tips and Funkmaster Flex badges.
  • "The interior needs to continue the theme of the exterior with enough technology to impress," says Flex. A matching 2-tone dash, door panels, steering wheel along with appointed black leather seats excite drivers to get behind the wheel. An Alpine IVA-W200 head unit with headrest DVD touch screens, JL Audio W6 subwoofer and Evolution XR-570 speakers , custom connector for an MP3-player and custom instrument panels and door sills allows the driver to fully express himself.

Ford research shows that nearly half of all new-vehicle buyers are adding unique touches to their vehicles. Modifications to Expedition are as diverse as the needs of buyers – from adding additional off-road capability to custom cargo storage to increased urban street appeal.

More Reviews

Test Drives

Kia bares its Soul to youthful buyers

Used Models

Saturn is now an orphan brand

Test Drives

Prius V expands on hybrid sensibilities

Test Drives

Special Boxster's back in Black

Test Drives

The business casual approach to a work truck

Test Drives

Fiat raises the cute factor by 500

SUBSCRIBE or Unsubscribe