Mazda design to flow from Nagare

Mazda design to flow from Nagare

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Photos by -Autonet.ca
Staff
Published: 28 11 2006

LOS ANGELES — Following on the heels of three well-received and exploratory design concepts in 2006 – Sassou, Senku, and Kabura – Mazda is showing off the Nagare (pronounced "na-ga-reh") concept, a peak into Mazda's future design direction.

According to Mazda's newly appointed global design director, Laurens van den Acker, Nagare sums up the future of Mazda design in one deceptively simple word – Flow.

"Nagare is sculpture on wheels, our vision of what Mazda automobiles could look like in 2020. Nagare examines light and shadow, and begins to reveal the global design cues for the next generation of Mazda vehicles," said van den Acker. "The concept is practical enough to produce in the next decade, while the model under development for Geneva (in April 2007) will embody design ideas we expect to implement in the very near future."

"We're looking well down the road with Nagare. We want to suggest where Mazda design will be in 2020," explained Franz von Holzhausen, Mazda North American Operations' (MNAO) Director of Design, and the man responsible for leading the US-based design team that developed the vehicle. "To do that, we redefined basic proportions and the idea of driving without losing the emotional involvement.

"We began by studying motion and the effect it has on natural surroundings: how wind shapes sand in the desert; how water moves across the ocean floor, and the look of lava flowing down a mountainside," he continues. "Natural motion registers an impression in your brain and that's what we hoped to capture with the Nagare surface language. Once we started sketching our ideas, we weren't surprised to find similar quests underway in other product design disciplines. We found examples of motion influencing the shape and surface of furniture, architecture, apparel, and artwork."

von Holzhausen describes Nagare as "a concept of a concept." It's intentionally a celebration of proportions and surface language that will evolve in subsequent designs planned for presentation at future autoshows this season. In other words, design first, engineer later – in contrast to the classic automotive 'form-follows-function' approach.

Like all Mazda products, Nagare has the soul of a sports car. Its shape is sleek and aerodynamically efficient, as you'd expect of an urban cruiser for the future. Wheels are positioned at the corners of the envelope for quick steering response and agile manoeuvrability.

Access to the 4-place interior is provided by two double-length doors that hinge forward and up like butterfly wings. For optimum control and visibility, the driver is centrally located, as in a single-seat racecar. The rear passsenger compartment is a wrap-around lounge offering relaxed accommodations for three. The central front seat and large door opening facilitate entry to the surprisingly roomy interior.

Recognizing that an advanced design concept needs an advanced powertrain, Nagare could conceivably be powered by a hydrogen-fueled rotary engine. Mazda's work on this advanced driveline technology is among the most advanced in the world, with hydrogen/gasoline-fueled rotaries powering RX-8s currently in service in Japan.

Nagare's side surfaces convey the feeling of air flowing along and over the car as it speeds along. Light and shadow combine to convey the feeling of motion even when the car is standing still. Hints of this fluid-flow are evident in the hood, wheel-arches, and LED headlight and taillamp treatments. The same design language plays through the interior – the instrument panel, centre console and door panels all appear to be influenced by flow.

Notes von Holzhausen of the vehicle, "Beauty is not a clean sheet of paper. Nagare's motion-influenced surface texture compliments its dynamic attributes. Because of Mazda's sporty essence, we never wrap our customers in boxes.

"The surface language is car-centric," says von Holzhausen. "After studying the architectural approach, which tends to be strictly rigid, and the organic approach, which is highly fluid, we created Nagare to straddle those two disciplines."

Future concepts embracing the Nagare flow design discipline will evolve under van den Acker's oversight as this year's show season unfolds.

"Mazda doesn't produce concept cars to spin its wheels, and while some are more forward-looking than others, we simply do not create pure flights of fantasy," explains von Holzhausen. "We develop these ideas to demonstrate what we really intend to build and sell. The dynamic qualities of Mazda products already do an excellent job of capturing the spirit of motion so our goal was to move our design language a major step beyond."

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