Kia plants cee’ds of sportiness

Kia plants cee’ds of sportiness
Photos by -Autonet.ca
Joe Duarte
Published: 14 03 2007

Kia introduced the ex_cee’d concept convertible at the 2007 Geneva Motor Show, the product of its new design direction under the guidance of former Volkswagen designer Peter Schreyer.

“With this new cabrio concept car, Kia has once again demonstrated that it is a young, style-conscious company that knows how to combine elegance with dynamics,” enthused Mr Yong-Hwan Kim, Senior Executive Vice President and COO Kia Motors. “The Kia ex_cee’d is a fresh aesthetic high-point in our history, an encouraging sign of the growing internationalisation of our brand and a step forward in the process of evolving into a European company with Korean roots.”

The concept is based on the new 3-door cee’d hatchback that will go into European circulation at the end of 2007 (currently, cee’d is only available 5-door hatchback).

The ex_cee’d concept features the same wheelbase, floor pan and numerous components, but features several new exterior panels and a power folding fabric roof. The fast wedge shape profile conveys muscularity through the use of 19-inch alloy wheels.

“I’m convinced that the fabric roof will have a renaissance, ” said Schreyer in explaining why the concept did not go with a folding hardtop. “We’ve all lived with the romantic idea of open-air driving for a long time and for me, it is the fabric roof that is the quintessential element of a truly rewarding cabrio.”

The cee’d family consists of the first Kia cars designed and manufactured in Europe.

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