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GLEN WOODCOCK
Published: 13 03 2011

Monarchs and Meteors

Most of the major automotive auctions are known for specializing in something: exotic sports cars at RM’s Monterey event in August, for instance; muscle cars at Barrett-Jackson’s Scottsdale sale in January. And I guess you could add Monarchs and Meteors at the Toronto Classic Car Auctions each April and October.

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That Toronto would be the place to buy or sell a Monarch or Meteor only makes sense. After all, these uniquely Canadian Ford products were made not too far away - in Windsor up to 1953 and in Oakville after that.

Besides, it’s only natural that more Canadian old car hobbyists than Americans would be interested in these marques.

Starting with the 1949 model year, Meteor was a brand that often was among the top five in Canadian sales until its discontinuation in 1961. Basically a Ford with a Mercury grille and trim bits, it gave Lincoln-Mercury dealers a vehicle in the lower price field.

Conversely, the Monarch was a rebadged Mercury that gave Ford dealers a vehicle in the mid-price field.

Monarchs appeared for the first time in the 1946 model year and were produced until 1957. After a year’s hiatus, the marque with the leaping lion hood ornament re-appeared from 1959-61. The Meteor name made a comeback in Canada as a stand-alone Mercury brand from 1964-70.

The Toronto Classic Car Auction is run by Dan Spendick’s Collector Car Productions – which formerly operated the sale in conjunction with RM Auctions in Blenheim, Ont. It has had success bringing big dollars for a number of Monarchs and Meteors in the past few years. In April, 2008, a beautifully restored 1956 Monarch convertible brought $123,750. That was followed in April, 2009, by a nearly flawless 1951 Monarch convertible that sold for $192,500 and in October, 2009, by a 1956 Monarch Richelieu convertible that was hammered down at $60,500.

For April 2011, the cover car on Toronto’s sales catalogue is sure to attract a lot of bidder attention. It’s a rare 1956 Meteor Rideau Sunliner convertible, one of only 479 built in Oakville that year. Only 12 are believed to exist today.

The catalogue says, “This is only the second time we’ve had the opportunity to present for sale a 1956 Meteor convertible in 22 years of running this auction. The last one was in 1994, a full 17 years ago and the previous owner of this car owned it for 24 years.”

From Western Canada, the 1956 Sunliner is a frame-off restoration with body colour floors. It has a tri-tone paint scheme in Mandarin Orange, Colonial White and Raven Black, with a black convertible top. Options include an overhead valve V8, automatic transmission, power steering, power brakes, Continental kit, fender skirts, power top, tinted glass, town and country radio, rear deck antenna, wire basket wheel covers, reverse lamps, driver and passenger outside mirrors, dual exhaust through the rear bumper and wide whitewall tires.

While never as popular as 1955-57 Chevrolets, the mid-’50s Meteors were sturdy vehicles that could match their GM rivals with an optional overhead valve V8 (introduced in the U.S. in 1954, but not available in Canada until 1955). In fact, my first car was a well-used 1955 Meteor Niagara four-door sedan, painted two-tone green and white, with V8 and three-on-the-tree manual transmission. I have fond memories of that car, but it was nothing like the 1956 Sunliner that will go on the block in Toronto.

The spring Toronto auction runs from April 8-10 in the International Centre in Mississauga. Other interesting convertibles from the 1950s include several 1955-57 Thunderbirds, two 1957 Chevrolet Bel Airs, a 1956 Packard Caribbean and a rare 1958 Oldsmobile Super 88. Log on to www.ccpauctions.com for full details.

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