Nissan goes small in a big way

Nissan goes small in a big way
Photos by -Autonet.ca
Joe Duarte
Published: 25 07 2006

After more than a decade, Nissan is getting back into the small car business, but it's doing it with a vehicle that is bigger than what the competition is offering. The reason is that Nissan believes Small car buyers only want to go so small.

To that end, Nissan is touting the virtues of Versa – its "bigger" small car &ndash over its micro competitors. Among the selling points are a bigger, more powerful engine, and larger interior volumes. It is also endowing the car with exceptional ride and handling potential, thanks to an independent front strut and rear torsion beam suspension.

It's a setup that has served Maxima well in the past and perliminary indications are that it does a very good job in the tiny Versa, though we'll reserve judgement until we have a chance to put it on our usual tried and tested route of country gravel trails, city potholled and rutted streets and sweeping switchbacks.

Versa has a starting manufacturer's retail price of $14,498 and this price will include a standard 6-speed manual transaxle, a 122-hp 1.8-litre 4-cylinder engine, side-impact airbags and side curtain airbags.

For an extra $1,400, customers can add a Value Options Package (VOL) to the Versa 1.8 S that features air conditioning, power windows and door locks, remote keyless entry and more. A standalone option of a 4-speed automatic transmission adds another $1,000 bringing the cost of a fully-loaded 1.8 S to $16,898.

Moving up to the 1.8 SL model adds antilock braking system, 15-inch alloy wheels, cruise control and a 6-way adjustable driver's seat for a starting price of $17,098. The optional transmission is Nissan's XTronic continuously variable unit (CVT), also for a standalone cost of $1,300.

The SL can be equipped with a technological package that features add-ons such as a Bluetooth hands-free phone system, a Rockford Fosgate-powered audio system and a leather wrapped steering wheel with audio controls.

All of that makes for a well equipped little car, but history shows that buyers in the tiny hatchback segment are primarily concerned with price. Versa does have the price edge on Toyota's Yaris 5-door as well as the new Honda Fit (though Fit has better interior comfort dimensions). However, it's about $500 pricier than the new Kia Rio5.

There was also a lot of attention paid to interior trim and layout. All touch surfaces feature soft-touch appointments, and the wide seats are reportedly double-padded for long-ride comfort. The dash is typically laid out in Nissan style, which is a bit confusing at first blush. There is a lot of room in the rear, though it would still be a bit of stretch to say it seats five (maybe four and a half, is a better description).

The other selling point in this segment, especially these days, is fuel economy, and Versa's larger engine puts it well back of both Yaris and Fit, though the Kia is only slightly better.

Only time will tell if consumers will set aside their traditional preferences and actually buy into Nissan's "bigger is better" marketing strategy. The Versa hatchback went on sale in July 2006 with a sedan following in the winter of 2007. Nissan Canada is hoping to sell 10,000 hatchbacks to the end of 2006 and 30,000 combined hatch and sedan units annually, thereafter.

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