Edge changes the rules of the game

Edge changes the rules of the game

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Photos by -Autonet.ca
WADE OZEROFF - Edmonton Sun
Published: 27 10 2006

SAN FRANCISCO, CA – Ford Motor Co. has been talking up its boldest move yet in the Way Forward for quite some time now (in fact, regular Autonet readers will recall the Edge beginning to creep into company vernacular at last year’s Detroit auto show), and we finally got our first up-close look at it last week.

A classic-styled crossover ute that FoMoCo hopes will be a "game changer" in this segment, the Edge packs innovative functionality and a new engine behind aggressive styling and a renewed commitment to delivering quality and value.

The company is pinning a lot of hope on the new Edge, and pulled out all the stops on its launch (you can’t have missed the marketing campaign, it’s everywhere).

The reasoning is solid: crossovers are the new fast-growth segment right now, displacing larger truck-based SUVs as the "in" thing in the marketplace.

Mark Fields, Ford’s president of the Americas, said of the the vehicle "We expect Edge to make waves in the hot crossover market this year, just like the Fusion did for midsize cars last year."

The Edge leads with its styling; a powerful-looking body with sharply angled windshield, sitting atop large wheels (18" aluminum rims are standard on the higher trim levels, optional on the base SE) which have been pushed out to the corners of the body to give the vehicle a powerful looking stance.

The big grille echoes Ford’s Fusion on a larger scale, with three horizontal bars spanning the space between the lights, with the chromed smile of the front end positioned over matte black lower fascia.

The silhouette puts the "bold" in the company’s Bold Moves catchphrase, and hopes to shrug off the image of former darlings of the people-mover class (the somewhat dated designs of minivans and larger SUVs), while retaining the usefulness of those vehicles.

Inside, the Edge puts forth ample passenger space and headroom, and by foregoing the current trend by a lot of car builders to add a third row seat to their vehicles, leaves a cargo volume of 32 cubic feet behind the second row.

The second row of seats folds flat (as does the front passenger seat) in a 60/40 split, and also will recline significantly to offer passenger comfort for backseat riders.

A worthwhile available option for the vehicle is a "vista" moon roof, which provides two glass panels that span nearly the entire ceiling inside the Edge and allow a lot of light into the cabin.

Ford lists a high level of standard equipping in the interior to win over potential customers; A/C with rear climate control, four 12 volt power outlets, tilt-and-telescope steering wheel, privacy glass, SIRIUS satellite radio with six month subscription and of course all manner of cupholders, but my two favorites in the Edge would have to be:

Comfortable six-way adjustable driver’s seat with lumbar support (with the seat positioned at a good height for easy entry and exit from the vehicle; followed closely by:

A jack on the audio system for an MP3 player! This is an idea whose time has come, people, and I want every manufacturer out there to catch on to the concept of enabling people to plug in their iPods (or whatever portable player) to an auto’s onboard sound system.

Under the hood is Ford’s newest powerplant, a 3.5 litre V6 Duratec engine that gives the Edge an edge on many competitors with 265 horsepower on tap, and 250 lb-ft of torque available at a relatively low engine speed of 4500 rpm.

The new Ford harnesses the engine power to (also new) six-speed automatic transmission. It’s the same powertrain setup found in the more upscale Lincoln MKX, but with the Edge’s lower buy-in price.

A full range of safety equipment offers a further hook for the vehicle, with all of the features being standard— there are no "optional" safety features with the Edge, including side air bags and curtains (with rollover sensor), roll stability control, and Ford’s AdvanceTrac stability control.

The Edge is offered in two trim levels, SE and SEL, and in either front-wheel or all wheel drive configurations. Ford is predicting an almost 50-50 take rate for each; but having driven the AWD version, I’m thinking it will lean more to the all-wheeler.

Like its Lincoln linemate, all of Ford’s new Edges will be built at their Oakville assembly plant in Ontario.

While its combination of passenger-friendly, cargo-spacious interior and decent power output should make the vehicle a hit with demographics from boomers to the younger GenX set, where the Edge should really hit the mark is with its price point.

When they hit dealerships starting in November, the new crossover from Ford will start at a relatively light MSRP of $32,999 for a front-drive SE, and top out at $37,999 for an all-wheel SEL

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