The Defender legend lives on

The Defender legend lives on
Photos by -Autonet.ca
Joe Duarte
Published: 12 02 2007

Solihull, West Midlands — Customer demand for Defender forced Land Rover to introduce a substantially revised new model for 2007, to go on sale in the spring of 2007.

The life extension of Defender, which was introduced in 1990 but has changed little from the original Land Rover, will preserve more than 750 jobs at the legendary Solihull factory where Defender is produced alongside the Range Rover, Range Rover Sport and Discovery 3 (LR3).

Since its emergence in 1948, the original Land Rover has carved a path through some of the world's remotest regions with over 1.8 million sold. It's estimated that around two-thirds are still in use.

"Defender remains a significant contributor to the business as well as an enduring symbol of Land Rover's 4x4 heritage," said Phil Popham, Land Rover's Managing Director. "Its simple concept hasn't changed fundamentally over the years, but it remains as relevant as ever. Defender continues to play a vital role for emergency services, aid workers and farmers around the world."

Annual production of Defender has remained consistent at around 25,000 units in recent years, with much of the demand coming from large fleet orders.

With a rugged ladder-frame box-section chassis and aluminum bodywork, the Defender is incredibly tough. Its practical advantages include its combination of off-road supremacy, carrying capacity and towing capability.

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