'Cruz takes it to the next level

'Cruz takes it to the next level
Photos by -Autonet.ca
WADE OZEROFF
Published: 27 04 2007

Victoria, BC — With its reputation solidifying in the lower-end segment, and buoyed by the market’s reception of its recent offerings in the more upscale sedan class, the Azera and Sonata, Hyundai is looking to take its product lines even further into the full-size premium segment with the introduction of its newest utility vehicle.

Dubbed the Veracruz, the new ute is set to take on a higher class of challenger – vehicles like Honda’s Pilot or the Highlander from Toyota – with its exterior dimensions and enhanced under-the-hood performance.

And the Korean manufacturer feels it’s ready to enter the big leagues of the segment.

In the words of Hyundai’s Tom McPherson, "Hyundai is on a roll ... if you liked the Santa Fe, you’re going to love the Veracruz. It’s like a Santa Fe on steroids."

And so it is. While the new ute rides on basically a Santa Fe platform, it’s a beefed up and stretched Santa Fe platform. With an overall length of 4840 mm and standing 1807 mm tall, the Veracruz is larger inside and out than a Santa Fe, and the company is inviting customers to step up to a new level of style from the brand.

Inside, the extra interior volume that the larger shell provides creates a more spacious passenger and cargo capacity.

Cruisin’ in the Veracruz

The Veracruz is powered by a 3.8 litre V6 engine with continuously variable valve timing, capable of 260 horsepower and 257 lb ft of torque at its maximum. It is also the first Hyundai to use a six-speed automatic transmission.

All Veracruz models (and there are only two trim levels, the GLS and the Limited) come standard with all-wheel drive and 18-in. wheels.

Its brakes, largest on any Hyundai vehicle (322 mm front, 324 mm rear, both disc), include ABS and electronic brake force distribution, effectively controlling stopping power on the large and heavy (2010 kg, or 4431 lb.) cruiser.

An electronic stability program (ESP) is programmed to intervene in the event of the ride getting out of control and to provide enhanced braking modulation to the appropriate wheels.

Like any of the vehicles it was benchmarked against during development (including Lexus’ RX350, Acura’s MDX and the aforementioned Pilot/Highlander), the Cruz is intended as a pavement ute, and its ride is balanced accordingly.

Isolated front and rear suspensions (independent strut front, and multi-link rear with hydraulic shock absorbers; both with stabilizer bars), along with the larger tires and vehicle dimensions, make the ride smooth.

Veracruz offers eight-way adjustable driver’s seat, tilt-and-telescope steering (power in the Limited, lever-operated in the GLS), leather seats (and three rows of seating), and an enhanced level of sound dampening materials throughout to keep the on-road experience as quiet as possible.

And while the new premium ute lags a little behind some of the other brands in the class on certain features (it lacks, for example, a rear backup camera and navigation system, which Hyundai promises are in the works), the Veracruz does provide a nice interior environment.

All surfaces inside the vehicle feel solid and are well fitted and finished. A 10 speaker sound system (XM satellite radio is also available) with surround is available on the Limited trim, as are power goodies like keyless start and a powered rear hatch.

Both models equip the cockpit with leather-trimmed steering wheel, heated front seats, backup warning system, power sunroof and dual zone climate control.

Hyundai’s branching out

Overall, the 2007 Veracruz is another incremental step forward in Hyundai’s advance beyond the entry-level class and into territory previously the domain of bigger automakers; but they have kept one thing unmistakably Hyundai: pricing.

Even with its enlarged, uptown interior, solid build (and, incidentally, a five-star crash test rating from NHTSA) and ride, the Veracruz starts with an MSRP of $39,995 for the GLS, and takes that to $45,995 for the Limited.

– Wade Ozeroff is a member of the Automobile Journalists Association of Canada (AJAC), and a regular contributor to Autonet Drive, autonet.com and Canoe.ca. E-mail wozeroff@edmsun.com.

2007 HYUNDAI VERACRUZ

MSRP: $39,995

As tested: $45,995

Fuel test: 13.9-L/100km city & 9.0-L/100km highway

Fuel required: Regular

Brakes: Four-wheel, four-channel ABS with EBD

Layout: AWD premium SUV

REPORT CARD

Acceleration: B

Braking: A

Steering: A

Handling: B

NVH: A

Fit and finish: A

Fuel economy: B

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