Tough LUV

Tough LUV
Photos by -Autonet.ca
Glen Woodcock
Published: 29 04 2007
When it comes to geography, it seems the folks at Hyundai Canada are a mite confused.

For instance, when they launched the new Tucson compact SUV in 2005, they invited Canada's motoring press to drive it not in Arizona but in Oregon.

Ditto for last summer's launch of the totally redesigned and somewhat larger 2007 Santa Fe. We didn't travel to New Mexico for our first look, but to Muskoka.

And now they've done it again with the debut of their biggest, most luxurious SUV, the 2007 Veracruz. You guessed it. It wasn't in Mexico that we first got behind the wheel, but on Vancouver Island.

But if the South Korean automaker hasn't quite got a handle on North American geography, it sure has a solid grip on what consumers want in a sport-utility vehicle.

Veracruz is just the latest proof of that.

The midsize Veracruz is designed to compete with the likes of Lexus RX 350, Honda Pilot, GMC Acadia and Nissan Murano. It's the most luxurious Hyundai ever offered on these shores, and the biggest, with seating for seven adults.

In the words of Rob Marner, Hyundai Canada's director of marketing and public relations, "Veracruz is what we like to call an LUV — luxury utility vehicle."

In that case, it's tough LUV, given the vehicle's standard all-wheel-drive system, the biggest brakes ever offered on a Hyundai sold in North America and the most ground clearance in its class (8.1 inches).

Veracruz offers buyers the ability to go almost anywhere — and do it in style.

Hyundai's first midsize SUV — oops, LUV — comes in two trim levels: the loaded GLS for $39,995 and the maxed out Limited for $45,995.

All models are powered by a 3.8-litre DOHC V6, mated to a six-speed automatic with Shiftronic manual mode, that produces 260 hp and 257 lb.-ft. of torque — and does it on regular gas.

For my money I'd go for the GLS and keep the sticker under $40k. For that price you get a six-speaker audio system with steering wheel-mounted controls, 18-in. aluminum alloy wheels, power driver's seat with lumbar support, dual zone automatic climate controls, remote keyless entry, power windows/locks/heated mirrors, power tilt/slide sunroof, leather seating surfaces with heated front seats and a back-up warning system. For the extra money, Limited editions provide amenities such as a 10-speaker surround-sound audio system, power tailgate, auto-dimming rearview mirror, power tilt and telescopic steering and power adjustable pedals.

Either way, Veracruz offers the Hyundai price advantage and is the latest stylish product to come from the Hyundai Design Centre in Irvine, Calif., headed by Joel Piaskowski. Designed from the inside out, it has more interior volume than Honda Pilot, Toyota Highlander, Lexus RX 350 or BMW M5.

And although its wheelbase is greater than Pilot, X 350 or Highlander, Piaskowski's team has succeeded in making it look smaller than it is through the use of shorter overhangs and by rounding off the corners.

Veracruz also drives small, with handling more akin to a compact SUV while delivering the superior ride quality only a long wheelbase can provide. The cabin is quiet at highway speeds, thanks to innovations such as double door seals, and offers some neat touches such as a bin under the front centre armrest where drinks are kept cool.

Access to the third row of seating is best left to spry young people, but once there the seats are more comfortable than normally found in this type of vehicle. Still, if you really need seats for seven, then buy a minivan. Hyundai offers a good one in the Entourage.

Veracruz has been given five stars by the National Highway Traffic Safety Administration in the U.S. in both front and side impact crash testing. Standard passive safety equipment includes six airbags and anti-whiplash head restraints. Standard active safety technology includes electronic stability control (ESC) with traction control and anti-lock brakes (ABS) with electronic brake-force distribution (EBD).

The torque-on-demand AWD system uses wheel speed sensors to monitor both the road and driver input and can sense when more torque is needed at any wheel. Power is automatically routed where needed without any driver input. When required, the system can be locked at a touch of a button, providing a torque split of 50:50 between the front and rear axles.

The leather-wrapped steering wheel is a little to smooth for my tastes and I'd appreciate a slot in the door pockets for water bottles. Right now the only spot for them is in the cupholders in the centre console. Initially, a navigation system will not be available, nor is an auxiliary audio input jack — something my daughters would demand.

Since 2000 Hyundai Canada has sold more than 94,000 SUVs. With Veracruz now in the stable alongside Santa Fe and Tucson, I'd expect that number to surpass 100,000 faster than you can say "best buy in the segment."

glenwoodcock@canoemail.com

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