Looking over the all new Rover

Looking over the all new Rover
Photos by -Autonet.ca
ROB DALY
Published: 04 05 2007

Land Rover Edmonton, like the brand it sells, has been undergoing some changes lately. Now a member of the Auto Canada group, Land Rover Edmonton has quickly stepped up to the challenge of introducing an all-new product to Edmontonians, and both the product and the company look good under the upscale spotlight.

New general manager Jim Douville and company looked very much at home at the tastefully appointed Century Grill last Wednesday as they introduced the Land Rover LR2 — a premium SUV that will compete in the small five-door marketplace against the likes of the BMW X3 and the Acura RDX. With several examples on display outside the southside establishment, current clients and potential LR2 buyers could nosh and visit, or meander out for a one-on-one introduction to Land Rover’s latest creation.

Entry level luxury

The LR2 takes the lowest rung on Rover’s quickly-escalating price ladder — a position formerly held by the Freelander, which was discontinued in the North American marketplace over a year ago. The Freelander was apparently very popular in Europe, where its smaller stature and light weight made it a hit, but the mini Rover never got a good foothold on this side of the pond.

Land Rover Edmonton staff members are optimistic about the public reception of the LR2, however, and a first look shows why.

The 2008 LR2 comes equipped with a smooth, torquey (234 lb-ft) inline six cylinder alloy engine that puts 230 hp to all four wheels via a six-speed automatic transmission and a full-time AWD system.

Variable valve timing on the intake and exhaust explains the broad torque band (80% of the total torque is available off the line) and impressive pony count, but sales reps are even more excited about the vehicle’s Terrain Response system. The system incorporates not just the vehicle’s braking components, but also the transmission’s performance and the engine’s output characteristics to meet the specific offroad needs of the driver.

Set the simple selector knob on the console to ice&snow, sand, ruts&mud or dry pavement, and the system takes over to ensure slow, smooth acceleration on snow, sharper response and higher revs in sand, and appropriate responses on the mixed traction offered in a mud-and-ruts situation.

There are additional cues to prove that the LR2 is ready for more than an occasional foray away from asphalt — things like Hill Descent Control (using engine braking to help produce a smooth, no-input descent) and Gradient Release Control — a subroutine that senses when the vehicle is on a hill and gradually releases the calipers when the driver lifts off the brake pedal.

The LR2’s exterior lines mimic its larger LR3 sibling, yet they somehow hide that the SUV offers over eight inches (about 210 mm) of ground clearance and claimed approach and departure angles of 29 and 32 degrees respectively. It’s even designed with a high air intake and elevated electrical compartment for impressive fording capabilities — equally handy for unexpected washouts on a backroad or during a freak storm on the Whitemud.

Heading for a hit?

The LR2 has the looks and the credentials to be a hit, and Land Rover Edmonton is hoping the vehicle’s starting price of about $46,000 will be equally attractive. The price includes standard features like 18-in. wheels, heated leather seating, panoramic sunroof, keyless entry and headlamp washers. The SE model is the only one available so far, but it can be upgraded with a variety of options, including Bluetooth capability, DVD satellite navigation system, a high power Alpine sound system and an upgraded, high-intensity lighting package.

The LR2 is available in a variety of adventurous colours other than Whistler White or Narvik Black, including Tonga Green, Zermatt Silver, Rimini Red, Nazca Sand, Stornoway Gray and Tambora Flame.

— Rob Daly is editor of the Edmonton Sun’s Autonet.ca section and a member of the Automobile Journalists Association of Canada. E-mail rdaly@edmsun.com.

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