Letting the Subaru secret out
COLLINGWOOD, Ont. — Katsuhiro Yokoyama has been president and CEO of Subaru Canada since the fall of 2005. In that short time he has learned one important fact.
"In Canada, Subaru is a well kept secret," he says. "I am determined to change that. I want to let everyone in on the secret."
The revised 2008 Legacy and Outback models that begin arriving at dealerships this month should aid Yokoyama in achieving his goal. And they should help Subaru move ahead of the 16,189 units sold in this country in 2007. In fact, vice-president Ted Lalka says this year's objective is 18,500 vehicles.
A 15% sales increase is an ambitious target, but Subaru will have the 2008 product to make it possible, with not only Legacy/Outback but a new Tribeca SUV and a third-generation Impreza sedan coming later this summer.
Recently, I got to sample the new Legacy and Outback on an interesting mix of roads and trails in Ontario's Blue Mountain region near Georgian Bay.
Legacy/Outback always have had superb suspension systems that soak up irregularities in the road. New suspension geometry for 2008 makes a good thing even better and includes a lowered link mounting point to decrease "bump steer" and provide improved stability on uneven surfaces. The suspension bushings have been changed to give the vehicles greater straight-line stability and smoother cornering.
With Subaru's standard full-time all-wheel drive and available traction control and limited slip rear differential, the new models are a treat to drive hard on the loose gravel surfaces that abound in the region. In winter, this is ski country and Subarus have long been at home in Ontario's snow belt.
This is the first freshening for the current generation Legacy/Outback, which was launched in 2005. Styling changes have been made to further distinguish the two models, although both are built on the same robust platform. Legacy has a lower, flatter hood and a smaller grille, while Outback stands taller because of its extra seven cm of ground clearance.
Both get new headlamps, bumpers and front fenders.
Legacy still comes in both sedan and wagon form in Canada (the wagon has been dropped in the U.S.) and buyers cross-shop with vehicles such as the Mazda6 and Honda Accord. Outback buyers look more at rival SUVs/CUVs such as Honda CR-V and Toyota Highlander.
Lalka is quick to point out that Subaru doesn't offer "a price-leader, entry-level vehicle. All Legacy and Outback models are very well equipped."
Standard features include anti-lock disc brakes with electronic brake force distribution (EBD), driver and front passenger front and side impact airbags, side curtain airbags for both rows, power windows/locks/mirrors, keyless entry, manual A/C with air filtration, tilt/telescopic steering wheel, premium cloth upholstery and 16-in. aluminum alloy wheels.
Let's look more closely at the two models.
LEGACY
Power is provided by a refined version of Subaru's legendary "boxer" engine. The horizontally opposed 2.5-litre four produces 170 hp and 170 lb.-ft. of torque in the normally aspirated version and a whopping 243 hp and 241 lb.-ft. of torque in the turbocharged and intercooled version found in the 2.5GT.
Subaru Intelligent Drive (SI-Drive) allows you to choose from three selectable modes — Intelligent, Sport, and Sport Sharp — to optimize engine performance, control and efficiency, depending on whether you're in the mood for fuel economy or flat-out fun.
Prices have been held at 2007 levels and range from $26,995 for the well equipped 2.5i sedan with five-speed manual transmission to $44,995 for the 2.5GT spec.B sedan with its six-speed stick and 18-in. aluminum alloy wheels. A four-speed automatic is optional in all but the spec.B, and comes with paddle shifters on the 2.5GT.
The most popular model has been the 2.5i wagon with touring package that starts at $30,195 and includes 17-in. wheels, a power twin glass panel moonroof, heated side mirrors, halogen fog lamps, heated front seats, power driver's seat, retractable cargo cover and windshield wiper de-icer.
OUTBACK
Offered only as a tall wagon with extra ground clearance, Subaru likes to refer to this as the original crossover utility vehicle. Outback comes with either the 2.5-litre engine found in Legacy, in both turbocharged and normally aspirated versions, or a 3.0-litre horizontally opposed six that pumps out 245 hp and 215 lb.-ft. of torque.
Some colours, such as Newport blue, get distinctive silver lower body cladding.
Prices range from $30,995 for the 2.5i model to $45,995 for the 3.0R with premium package and five-speed automatic transmission. The popular 2.5I Limited with automatic transmission retails for $38,995.
A 100-watt AM/FM/CD stereo with MP3/WMA capability is standard and every Outback is now pre-wired for XM and Sirius satellite radio. The 3.0R premium package adds a GPS DVD-based navigation system with touch-screen display.
Like Legacy, all Outback engines run on regular unleaded gasoline and offer class-leading fuel economy. With the 2.5-litre engine and five-speed stick, Outback is rated at 10.6 L/100 km city and 7.3 L/100 km highway. With the four-speed automatic, Outback 2.5i burns just 10.4 L/100 km city and 7.5 L/100 km highway.
All Legacies and Outbacks are built at Subaru's Indiana assembly plant with 70% of components coming from North American sources.
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