Ford gets Focus in Sync

Ford gets Focus in Sync

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Photos by -Autonet.ca
Published: 26 09 2007

SEATTLE, WA — Ford is betting a new crop of buyers will find themselves in Sync with the 2008 Focus.

In fact the launch of the company’s re-designed small car was held at Microsoft’s home turf because the new Sync system designed by the software giant was pretty much the focal point.

A “round table discussion” with Ford and Microsoft execs was carefully designed to lead the great unwashed of the journalistic community into a line that concentrated more on Sync than on the car itself.

Not that Sync doesn’t deserve it, but the car’s attributes were shortchanged somewhat.

Ford is chasing what one executive called “the millenials” (how’s that for a new age group subset?) – people under 30 who are the “connected” generation. At the same time, the company does not want to alienate the current “over 40” group which accounts for the majority of Focus sales.

It’s a touchy line to walk, but I think perhaps they might have done it although the problem may be that the car itself is not hip enough for the millenials while the older demographic wouldn’t make use of Sync’s capabilities.

I fall into the latter group and found Sync to be an old fart friendly interface.

It gives you hands-free command over any Bluetooth device and will provide voice-activated search through music files on any music device you care to plug into the system by either USB port or RCA jack. If you have music stored on a flash drive, Sync will put your voice in charge - in any one of three languages.

It will even read you your text messages, although you can’t send any composed reply. There is, however a choice of replies like “call you later” available.

Frankly, I think it’s universality is its coolest feature. It is even upgradable as new devices come on stream. All the user has to do is access the syncmyride website and download any upgrades to a flash drive, plug it into the car and away you go.

As for the car itself, Focus comes in three models, S, SE and SES, all in either coupe or sedan.

Sync is standard in SES and optional in SE while S remains un-Sync-able.

There’s no question the new car is a huge improvement. Its appearance is more stylish and carries a slightly tougher look. The grille, with its two-bar design is one bar short, but you know it’s the new Ford face.

The interior bears no resemblance whatsoever to the previous model’s rather down-scale environment. Even hard surfaces have been given a soft appearance. It’s given the car a cheerful look rather than just cheap.

That awful crank system for raising and lowering the driver seat has been replaced by a lever on the outboard side of the seat. Even the seat materials have been changed to a better fabric and the seats seem more comfortable.

Standard safety measures have been expanded to include seat-mounted side airbags and side curtains, along with tire pressure monitoring. ABS for the front disc rear drum brakes remain an option on S and SE for $805. It’s standard on SES.

Under the hood is a surprisingly lively 140-horsepower four-cylinder engine linked in standard configuration with a five-speed manual transmission that quickly becomes a friendly utensil. If you like to farm out your shiftwork to electronics, a four-speed automatic can be had for $1,150.

You won’t win any stop light races, but the other guy isn’t going to lose your Focus, either. Highway passing requires a little more distance than you might like, but the car will get out there and get by if you adjust your timing a bit.

The two cars I drove handled very well, with quick response to steering and throttle. Cornering is precise and there’s little body lean or understeer to contend with.

A few more horses and I could see this being a vehicle that’s a lot of fun to drive.

Meanwhile, you can just jump in plug in and talk to your car. Once you let it all Synch in, it’s really quite remarkable.

Fact File
2008 Ford Focus
MSRP (before tax): $15,999 - $19,999
Configuration: Front engine, front wheel drive coupe/sedan
Engines available: 2.0L I4 (136 hp/ 133 lb.-ft.)
Transmissions available: 5-spd manual/ 4 spd auto
Available Options: Automatic transmission; anti-lock brakes; Sync package; upgraded sound systems with CD changers, moonroof; heated seats; block heater; space saver spare.
Freight: $1,100
Fuel required: 51L, regular
EnerGuide fuel ratings (L/100 km): 8.4 city; 5.9 hwy.
Warranty: 3 years/60,000 basic/5 years/100,000 km powertrain

Competition: Honda Civic, Toyota Corolla
Highlights: Sync system, handling.
On sale date: to be determined

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