Toyota raises iQ for city drivers

Toyota raises iQ for city drivers

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Photos by -Autonet.ca
Wade Ozeroff
Published: 05 03 2008

Toyota is perhaps the industry leader in the concern for sustainable and low-impact manufacturing, at least among the largest carmakers.

“Sustainability” has been the buzzword of the 2008 Geneva auto show (in much the same way that “green” is on everybody’s lips at North American events), and Toyota’s European senior vice president Andrea Formica put it thusly:

“Our efforts go beyond Hybrids. Today we would like to show you our determination to widen our customers choice, particularly when it comes to innovative, energy efficient small cars.”

This is the car’s first showing worldwide, the iQ began as a concept that was shown at Frankfurt in 2007, and became reality.

Designed to accommodate three adults and one child, the iQ is, Toyota claims, the world’s smallest four-passenger vehicle, and an example of the new paradigm in urban transport.

In addition to pretty good looks (I’m a sucker for cute), the iQ includes an array of passive safety features Toyota is confident will earn it a 5-star NCAP rating, along with extremely low emissions.

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