2009 Hyundai Elantra Touring

2009 Hyundai Elantra Touring

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Photos by -Autonet.ca
Glen Woodcock
Published: 11 02 2009

2009 Hyundai Elantra Touring

VICTORIA. B.C. – Hyundai has just celebrated a quarter-century of selling cars in Canada with its best year ever – 80,632 units delivered, an increase of 8% over 2007. The South Korean automaker now claims a market share here of 4.9%, or about double what it has achieved in the U.S.

But why stop there?

Hyundai Canada president Steve Kelleher says the goal is to become the 5th biggest brand in this country within five years.

“No company is better suited to deal with the present economy than Hyundai,” he maintains, “and we’re looking at 2009 as a year of opportunity for us.”

One of Hyundai Canada’s strengths during an economic downturn is the newly announced Smart Advantage sales program which does away with special “cash only” low prices and also makes them available to those who need to finance their purchase. Financed over three years, the interest rate on a 2009 Hyundai is 0%. Over five years it’s 2.9%.

Another strength is a full line of vehicles from luxurious to sporty. And that brings us to Hyundai’s newest car, the 2009 Elantra Touring. It’s not based on the Elantra sedan but is a longer wheelbase version of the i30 wagon, a vehicle already on sale in Europe and Australia, where it was 2008 car of the year. High demand elsewhere delayed its Canadian debut, but units are being shipped to dealers now.

Like other Hyundai models, one of its key strengths is price. For instance, the Elantra Touring L is $14,995, vs. $15,975 for a base Toyota Matrix and $15,895 for a base Mazda3.

“This vehicle is going to help us here more than anywhere else in the world,” says Kelleher. “Compacts account for almost 30% of sales in Canada with 25% of that market being five-door hatchbacks. And now we have one.”

Hyundai says high priority was given to attention to interior detail from quality materials to tight fits and cool, ambient blue lighting that was first used in the Santa Fe SUV.

The German-designed Elantra Touring is quite stylish when viewed from the front, but is a little boxy and van-like from the rear. However, that boxiness translates into class-leading interior volume. With best-in class legroom - even with taller riders up front those in back will not be cramped. Cargo volume is also best in class – 65.3 cubic feet with the rear seats folded.

The body structure is very stiff – 36% more rigid than the last Elantra five-door sold here in 2006. The fat steering wheel feels precise thanks to lightweight motor-driven power steering. The car is low and wide, and coupled with stabilizer bars front and rear this makes for nimble handling with little body roll in the corners. However, it also gives the Touring a harsh ride – especially for rear seat passengers – which was noticeable on not just Sport models with their low-profile 17-inch tires but also on trim levels with 15-inch rubber.

Only one suspension package is available, independent on all four wheels with MacPherson struts and coil springs up front and multi-link in back. But I believe it’s tuned too firmly for a family vehicle and that a softer suspension package will have to be an option.

The only available engine is a 2.0-litre DOHC four with 16 valves and multi-point fuel injection. It makes 138 hp at 6,000 rpm and 136 lb.-ft. of torque at 4,600. A five-speed stick is the base transmission and is available across the lineup. A four-speed automatic is optional.

Elantra Touring will come in three trim levels and in five colours – black, silver, grey, red and blue – all with a monotone black interior. The base L model starts at $14,995, the GL lists for $19,995 (with automatic) and the fully loaded GL, with auto and Sport Package, has an MSRP of $22,395. Hyundai expects the sales leader to be the Touring L with Preferred Package for $17,245.

Four-wheel disc brakes are standard, but to keep the base price low, ABS is available only as part of the Preferred Package. Two front airbags are standard, but to get side impact airbags and side air curtains you also have to step up to the Preferred Package.

The sales objective is 7,500 units in the first year, but “I’ll be disappointed if we only do that,” says Kelleher. “I think we definitely can double that figure.”

That will depend a lot on the economy in 2009, but with the Elantra Touring, Hyundai definitely has a player in the competitive compact car segment. The price is right and the Smart Advantage financing program is the envy of every other automaker’s sales department.

Summary:

Year/Make/Model
2009 Hyundai Elantra Touring
Trim level
L, GL and GL Sport
Price range
$14,995 - $21,195
Freight
$1,495
Options
automatic transmission; ABS brakes with EBD; 17-inch wheels and tires; windshield wiper de-icer, power sunroof; air conditioning
EnerGuide fuel economy ratings
8.9 city/6.4 hwy (man.); 8.7 city/6.5 hwy (auto)
Warranty (basic)
5 years/100,000 km (comprehensive)
Competitors
Dodge Caliber; Kia Spectra5, Mazda3; Pontiac Vibe; Saturn Astra; Subaru Impreza; Toyota Matrix; VW Rabbit

Strong Points

Weak Points

  • - nimble handling
  • - fit and finish
  • - warranty
  • - harsh suspension
  • - road and wind noise

Editors Rating:

Fuel consumption
Okay with either transmission.
Value for price
Low base price; well put together.
Styling
Best seen from the front.
Comfort
Lots of legroom front and back.
Performance
Fairly typical for a small 4-banger.
overall
A lot of car for the money.

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