2010 Ford Taurus

2010 Ford Taurus

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Photos by -Autonet.ca
Lesley Wimbush
Published: 22 06 2009

Taurus powers ahead

North Carolina - Ford’s Taurus has historically been a family sedan - and seems a biggish car to throw around roads winding through the Great Smoky Mountains’ forests and original log cabin settlements of early Appalachian pioneers.

New for 2010, Taurus rides on the tweaked chassis and suspension architecture of the 2009 Lincoln MKS. Bigger springs and beefed up sway bars ensure ride composure - and indeed we noticed little body roll or lateral tossing when the pavement dived and doubled back on itself.

Taurus debuted in 1986 and became the best-selling car in North America for much of the early ‘90s. A lacklustre mid-‘90s redesign, coupled with increasing competition from high-quality Japanese rivals lessened the Taurus’ popularity considerably - and in 2006 it was axed. But the name carried a lot of consumer awareness, so in 2008 it was resurrected as a re-badged Ford Five Hundred.

Designed by a team lead by Lon Zaback, Taurus’s new look is edgier than that of its predecessor. Thanks to digital modelling - Ford was able to speed up the production process, enabling it to launch the new Taurus a year earlier than projected.

Wide, long and low, there’s a higher beltline and less expanse of glass to create a muscular, sportier look. Character lines and “light-catching” bevels break up the surface to create movement, although I find the crease on the rear quarter panel jarring and incongruous - same as the faux brake vent on the front flanks also sported by the Focus.

Inside, there’s an attempt to create a more “organic, less digital” atmosphere. The dash is dramatically sloped, merging with the centre stack which sweeps at a 38 degree incline between the seats, neatly dividing the cockpit.

Materials appear high quality - nicely textured and yielding to the touch. Zaback cites Audi and Volkswagen interiors as Ford’s benchmark for quality. There are some ingenious yet cost-effective tricks employed to achieve a “hand-crafted” appearance - such as casting moulds of hand-stitched leather door panels, then replicating them in highly detailed polyurethane.

Acoustically - the soft materials add to the quiet, overall sense of quality. Woodgrain insets on some models are faux-wood only, in order not to “step on Lincoln’s toes.” Leather seats in an SEL model were plump and supporting with a massage option I found interesting, if somewhat disturbing.

Taurus bristles with technology not usually found in its segment: My Key (a programmable “nanny-system” for monitoring second drivers) a newly introduced Collision Warning System, Blind Spot Information System, Backup Warning Camera and of course Ford’s Sync - an array of hands-free, voice activated cell-phone, satellite and MP3 functions.

The base Taurus engine is a 263 hp 3.5-litre Duratec V6, but the AWD sedan (projected to be chosen by 35% of buyers) and the performance-oriented SHO model are powered by the twin turbo EcoBoost V6 that puts out 350 hp and 350 lb.-ft. of torque. The EcoBoost’s claim to fame is that it delivers V8 performance with V6 fuel economy and low CO2 emissions. By 2013, Ford projects that 90% of its line-up will feature EcoBoost engines.

There’s a single gearbox offered: a six-speed automatic transmission with manual shift mode (paddle shifters are offered in the Limited and SEL). Personally - I didn’t much care for the paddles with both sides functioning as push away to downshift, pull towards to upshift.

It all adds up to a Taurus that is leaps and bounds ahead in quality and interior refinement, while keeping an eye on attracting new customers to the fold.

Summary:

Year/Make/Model
2010 Ford Taurus
Trim level
SE, SEL, Limited, SHO
Price range
$29,999 - $48,199
Freight
$1,350
Options
heated rear seats, all wheel drive
EnerGuide fuel economy ratings
11.6 L/100km (FWD); 12.3/8.0 (AWD Ecoboost)
Warranty (basic)
3 years/60,000 km
Warranty (powertrain)
5 years/100,000 km
Competitors
Chrysler 300, Honda Accord, Nissan Altima, Pontiac G8, Toyota Camry

Strong Points

Weak Points

  • - Technology
  • - attractive interior
  • - Former rental-car persona
  • - Nav system
  • - heavy

Editors Rating:

Fuel consumption
Value priced base but creeps up
Value for price
technology not often seen in this segment
Styling
Attention to detail and soft interior materials add to overall quality feel
Comfort
nicely padded seats, good leg and headroom
Performance
Quiet, composed, good dynamics
overall
a more upscale Taurus than its predecessors

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