2010 Audi A1

Joe Duarte
Published: 23 04 2010

Compact luxury rates A1

Following a trend toward smaller entry-level cars, Audi is joining the luxury compact ranks with its A1. It joins the current Volvo C30 and Mini Cooper, and upcoming entries from Aston Martin and Lexus.

The expected young customer base lives in major cities and is therefore looking for a vehicle designed for the urban environment. Thanks to its compact dimensions, the new A1 is agile and nimble in city traffic, but offers a high degree of everyday utility for all the work and recreational activities in which buyers are likely to engage.

Customization is a big part of the A1, with buyers able to personalize the new purchase with modern coloured interior panels and even the roof arch, innovative materials and fabrics, and lighting treatments inside and out. And, it’s all available after the initial purchase, which means you can keep the A1 fresh even years after purchase.

Befitting today’s young buyers, it comes with a broad portfolio of advanced technologies on board. The instrument panel is suggestive of an airplane wing, with the four round vents reminiscent of a jet’s engines.

Naturally, the car can be fitted (and retrofitted) with Audi’s MMI (Multi Media Interface, which controls all major systems through one centralized controller) navigation plus with a monitor that rises up out of the instrument panel, and a 465 watt Bose surround sound system. And, of course, the usual hook-ups for portable music players and Bluetooth are part of the mix.

The new A1 comes with four turbocharged four-cylinder engines, including two diesel units, though it is not yet decided which ones will make it to our shores. In order of size, the available engines are: 1.2- and 1.4-litre gasoline engines putting out 86 and 122 hp, respectively, and two 1.6L TDI engines making 90 or 105 hp. The standard transmission is a five-speed manual with a seven-speed DSG automatic optional, though the 1.4L TFSI comes with a standard six-speed.

Fun to drive is provided by optimized weight distribution, direct steering and the ESP stability system with electronic axle- differential lock. The A1 is a front-wheel drive car, with no mention of Audi’s Quattro all-wheel drive system at this time (though Quattro the subsidiary does offer sporty add-ons to further the customization).

Sales start in Europe in summer and fall 2010, with no date set for a North American launch.

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