Cooper S offers a MINI mate

Cooper S offers a MINI mate

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Photos by -Autonet.ca
Joe Duarte
Published: 27 02 2006

When your entire product lineup consists of one car, you'd better be prepared to be innovative with your marketing in order to keep your product top of buyers' minds.

That said, when you're BMW and you have an entity with more charisma than James Bond in a room full of Bond beauties (and I'm talking about Sean Connery, not the new wimpy Bond who keeps getting beat up by the film's extras), you can pretty well just concentrate on exclusivity to appease die-hards, knowing your product is going to be fawned over anyway.

The newest MINIs are available in coupe (3-door hatchback) and convertible bodystyles. The coupe comes in Cooper (midline trim), Cooper Classic (entry-level) and Cooper S (high-end). The convertible comes in Cooper and Cooper S trim.

The entry level Cooper Classic is a gun car on its own, but when you move all the way up to the Cooper S, you'll have a tough time wiping that grin off your face. A supercharged engine makes 53 more horses and 52 more lbs.ft. of torque, it rides on wider tires mounted on bigger wheels, and features a bunch of equipment upgrades. It would be really neat if BMW offered the supercharged engine on the entry level, lightweight Cooper Classic.

It would be even neater if it could be had with the John Cooper Works performance upgrades (a package available only on Cooper S). That would make it truly ... well ... Classic!

There is a noticeable supercharger whine from the engine bay and a little bit of a lag as the Cooper S engine gets into the peak torque range, but nothing overbearing. The progressively slick 6-speed manual features long gear ranges, so the car will never be left breathless — if you shift at lower rpms, you won't get the quick acceleration, and if you keep revs high, you'll get progressively quicker, but the car will never be stammering or gasping for air unless you let rpm drop down to below 1000.

Throwing a Cooper S around a racetrack shows off its amazing handling manners ... there's a lot of space between its wheels, so it has an incredible stance. I have no doubt this was the car being driven when the term "corners as if it were on rails" first came to mind. Traction aids keep the wheels from spinning away their grip (whether the car's pulling away from a standstill, holding on to a cornering line or digging in for a stop). The suspension is obviously geared toward handling, becoming jostly quite quickly over broken city pavement, but I wouldn't want it any other way.

Inside the understandably tight cabin, you'll find comfortable seating for four with an acceptable amount of trunk space for maybe two of you. The front seats feature a lengthy track, so you can create ample leg room for front passengers or for rear passengers, or strike a workable compromise somewhere in between.

Instruments and controls are within reach, but you have to find them and decipher them first. For example, the toggle-like switch for the windows on the dash below the radio and HVAC controls is never easy to find, and neither is a door lock switch in the middle of the same array of switches (making it even harder to find). And somewhere in all those clock faces, there's a gas gauge ... I'm sure of it!

For 2006, there are several option packages. The one we drove was called the Checkmate Edition. It includes unique wheels and bodywork appliqués, as well as unique upholstery and interior trim pieces.

It allows the Cooper S to fit into a more upscale clique, but does little to improve on performance that is already one of the best for small cars in the market. As such, you can have a great handling car that looks great, too. Can't complain about that.

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