Magentis is priced far below its potential

Magentis is priced far below its potential

More Photos

Photos by -Autonet.ca
Joe Duarte
Published: 29 08 2006

Any buyer who has not looked at a Kia vehicle for whatever reason is really missing out on something, and the latest Magentis mid-sized sedan is a perfect example of how a quality vehicle doesn't necessarily have to come with a high price tag.

Magentis has developed very nicely over the years, becoming more and more elegant with each passing generation. Today, many passers-by think it is a more upscale vehicle than it really is. Magentis starts at under $22,000 for a 4-cylinder model and rises to almost $28,000 by the time you include a V6, automatic, power everything, leather seating, climate control, a trip computer and various other features. By the time you load it up, the only option is metallic paint (for between $125 and $200 extra).

That compares quite favourably against chief rivals like the Honda Accord, Nissan Altima and Toyota Camry. It also matches up almost exactly with the Hyundai Sonata, mainly because the two share architecture (Hyundai is Kia's parent company).

Magentis' main advantages are price and equipment levels. For $27,795, Magentis has heated seats (which a Camry costing $1,600 more does not), climate control (which neither a comparably priced Altima nor the Camry offers), adjustable pedals (which aren't offered on an Accord costing $6,300 more) or fog lights (which none of the others offer), among other items.

On the other hand, it doesn't have an immobilizer as the others do and it is lacking the engine power of all its competitors – it's 2.7-litre V6 tops out at 185 horsepower, while Camry's new 3.5 V6 pumps out 268, Altima's 3.5 offers up 250 and Accord's 3.0 V6 peaks at 244. It even falls short of Sonata's 3.3 V6's 234 horses.

That's not terribly important during most everyday cruising, but you really notice a difference from a standstill and when attempting a quick pass. And although a few years ago 5-speed automatics were available to only the upper crust of the automotive world, today the Kia and its competitors all have them. In fact, the new Camry has a 6-speed automatic.

That helps keep fuel economy sensible, although the Kia 2.7 is not exactly the model of economy. It matches up nearly even with Camry despite giving away 800 cc in displacement.

Handling is up to family sedan standards, which means there's a stable enough stance for confidence in emergency manoeuvring, but not so much that you'd want to enter your Magentis in an all-comers Solo event.

Inside, Magentis truly belies its low price tag. Seats are wide and supportive for long-term comfort, the cabin is airy and roomy and the ride is smooth and quiet. At the wheel, the driving position is more North American than the previous versions' outstretched-arm arrangements typical of European cars.

Upholstery is cleanly stitched for comfort and durability. The natural materials of upper trims blend in nicely with the manufactured elements. Even the sound system is beyond expectations with good sound definition between the channels.

The rear seat has room for three abreast, though typical of this market the centre position is best reserved for children. The seatback folds down in a 60/40 split to unveil a decently large flat-floored trunk.

All in all, the Magentis is a terrific car that would make a welcome addition to any upwardly mobile family ... for less than $30,000. It's not a luxury car, but it's probably as close as you can get without paying a luxury price.

More Reviews

Test Drives

Kia bares its Soul to youthful buyers

Used Models

Saturn is now an orphan brand

Test Drives

Prius V expands on hybrid sensibilities

Test Drives

Special Boxster's back in Black

Test Drives

The business casual approach to a work truck

Test Drives

Fiat raises the cute factor by 500

SUBSCRIBE or Unsubscribe