Denali aspires to luxury

Denali aspires to luxury

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Photos by -Autonet.ca
Published: 10 07 2007

Somewhere along the line of thinking that people wanted bigger, more luxurious vehicles, there was a blurring of utility and luxury. And nowhere is it more evident than in premium pickups such as the GMC Sierra Denali.

Denali was first introduced as the GMC designation for flagship truck luxury in the 1998 Yukon sport-ute. Derived from the native name of North America’s highest peak (formerly called Mount McKinley), Denali has also been added to the Envoy compact SUV, the Suburban-sized Yukon XL and the Sierra pickup (since the 2002 model year) lines. Previous to its being renamed Denali, the pickup wore a C3 moniker.

Part of the luxury “summit” is interior amenities, with the other part's being exterior looks.

Once you get inside, there is no ready indication that this is a vehicle derived from a storied, work-intended pickup line. The challenging part is getting inside — the combination of a high floor (more on that later) and the lack of side-steps makes it a bit of a step up for six-foot-three males, never mind small women and even smaller children.

But once you get situated either in the driver’s seat or one of the passenger placings, you’ll find plenty of leg and elbow room (even in the rear, where three abreast seating is not out of the question for adults ... tight, yes, but not out of the question), comfortable cushioning, and quality touch surfaces.

The rear seating position might be a bit too upright for sensitive backs, and this might be further acerbated by the truck’s jostly ride. It definitely feels better once you pile on the load, so at least it’s not as noticeable when you have more passengers.

The rear cushions can flip up (in a 60/40 split) to create more vertical cargo room. The rear window is an optional power slider, controlled up front.

The upholstery is buttery soft leather, and the cockpit is nicely fitted with wood paneling on the dash, armrest and doorpulls. Although real wood would go over a lot better, there’s not so much of it that you get sick of looking at it.

Faux brushed aluminum trimmings line up alongside the wood to create another dimension in luxury — the ultra high-tech look — but there isn’t enough of it to really take it to that “upscale” level; for example, the face vents feature a nice surround and are suitably offset by the wood trim, but the radio seems to be the standard GM black plastic presentation. If GM were to create a metallic version of everything, it would blend in nicely to the wood-trimmed centre stack.

On the outside, the Sierra Denali seems to not know if it’s coming or going. Denali versions have different wheels and grilles than their regular stable-mates, and a mono-colour paint scheme. Other than on the massive grille and tires, chrome accenting furthers the luxury theme.

It is an attractive overall package, from the box forward, and the boxier design of the new truck does lend itself nicely to a luxury theme but once your eye gets past the cabin, it’s just a pickup truck.

One of the things that strikes you right away is that the wheels appear too small for the vehicle. At 20 in. (optional), they aren’t, but the wheel-wells (especially in the rear) look as if they could handle a couple more inches. Filling the wheel-wells out would add a sportier look to the overall package whereas as it is, it looks like a work truck that needs to be weighed down by a couple tons of payload.

Lowering the body a couple inches would also go a long way toward removing the work-truck persona and allow an easier step-up. There is no doubt the general Sierra package can handle a lot of payload and some rough terrain, but do you really want to take a “luxury” truck to the job site or off-roading?

I think General Motors needs to decide if it wants to promote the Sierra Denali as a luxury, person-oriented boulevard cruiser or as a go-anywhere, do-anything work truck.

The gussied-up, cargo-hauling concoction currently marketed as a flagship Sierra doesn’t really work.

Fact File
2007 GMC Sierra Denali
As tested (before tax): $59,905
Configuration: front engine/AWD
Engine/Transmission: 6.2-litre V8/6-speed automatic
Horsepower: 403 @ 5,700 rpm
Torque: 417 lb.-ft. @ 4,300 rpm
Options: DVD navigation radio with rear entertainment system ($4,665) includes 8-in. overhead screen, two wireless headsets and deletes in-dash 6-CD changer; 20-in. aluminum wheels and 275/55R20 tires ($1,795); power sliding sunroof ($1,325); power sliding rear window ($260); licence plate bracket ($5); delete heated steering wheel and heavy-duty trailering package (-$480).
Freight: $1,250
Fuel required: regular unleaded
EnerGuide fuel ratings (L/100 km): 17.7 city, 10.8 hwy.
Observed fuel economy (L/100 km): 14.8 over 911 km combined
Warranty: 3 years/60,000 km

Model price range: $19,385 - $55,630
Engines available: 4.3L V6 (195 hp/260 lb.-ft.); 4.8 V8 (295/305); 5.3 V8 (315/338); 6.0 V8 (367/375); 6.2 V8 (403/417)
Transmissions available: 4-speed auto; 6-speed auto

Competition: Chevrolet Silverado, Dodge Ram, Ford F-150, Nissan Titan, Toyota Tundra
Strengths: Room for five adults; comfortable seats; good power
Weaknesses: High step up; jostly ride when unladen; ambiguous intent

Denali vs. F-150 vs. Tundra

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