2008 Audi A8

2008 Audi A8

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Photos by -Autonet.ca
Jack Kazmierski
Published: 06 06 2008

Large and in charge

Have you driven an Audi lately? If not, you’re missing out. The minds behind the brand, including the designers whose job it is to make the vehicles appealing to the senses, have been doing an outstanding job of late bringing to market vehicles that look good, perform well, and make the heart skip a beat.

Audi’s flagship sedan is the A8 and it comes in two versions – regular and extra-long. The longer version is distinguished by the letter “L” - as in A8 L - and it buys you an enormous backseat area with enough extra legroom to put this sporty sedan into limo territory.

The exterior of the A8 L is very low key. This is not the vehicle for you if you want all your neighbours to turn their heads as you drive by. On the contrary, the A8 is arguably understated and humble in appearance, and according to Audi execs, that’s exactly the look they were after.

I can recall test driving an Audi A8 a few years ago and not liking it. The interior felt cheap and uncomfortable, making me wonder why anyone would want to spend close to $100,000 for a luxury sedan that’s anything but luxurious.

Much has changed over the years and the new A8 now comes with an interior that oozes luxury. Attention to detail is evident throughout, with tasteful touches like interior ambient lighting located in the door trim and in the front and rear foot wells. Quality leather abounds and is available in five colours, along with your choice of three different wood trim options.

For 2008, Audi includes the premium package (formerly an option) as standard equipment. This package adds rear seat vanity mirrors (on the “L” version of the A8 only), a rearview camera, power trunk open and close, heated rear seats, power door close assist, electronic rear and manual side sunshades, and an engine start/stop button.

Our A8 L tester came with a little extra interior refinement in the form of the Audi quattro Exclusive Package that includes seats covered in Valcona leather, exclusive seat piping and stitching, floor mat piping, decorative inlays, a multifunctional four-spoke wood/leather steering wheel, a wood gear shift knob and Alcantara headliner.

Although most executives will likely drive their A8 L models to and from the office, this Audi is designed for the open road and for long distance driving where comfort is paramount. Our tester came equipped with ventilated front seats that will keep you dry on long hot summer days, as well as a massager that will keep your buns from going numb when you’re forced to spend countless hours on the road.

Arguably a luxury sedan, the A8 L has a sporty, athletic side. Standard equipment includes an adjustable suspension that goes from luxuriously soft to surprisingly firm at the touch of a button. So when the urge to push the car into corners overtakes you, you’ll be able to switch to firm, place the automatic Tiptronic tranny into manual mode and go through all six gears at will; or pop it into Sport mode for a completely different experience. The Sport mode delays the automatic up-shifts for higher revs and a more responsive throttle.

Almost everything in the A8 is controlled via Audi’s Multi Media Interface (MMI), which consists of a turn-and-push central control knob and a number of function keys. It takes a while to figure out how to use it, but once you master MMI you’ll be able to control everything from the navigation system, to the radio, to the heated seats and suspension.

Bluetooth technology is standard, and allows the vehicle’s sound system to communicate with Bluetooth-enabled cellular phones. And while we’re on the subject of sound systems, our tester came equipped with an upgraded Bang & Olufsen sound system ($7,800 option). Crisp only begins to describe the theatre quality sound we enjoyed. If you’re an audiophile, you won’t want to live without this upgrade.

New for 2008, an optional Driver Assistance Package offers Audi Side Assist and Audi Lane Assist technologies. Side Assist monitors blind spots to make lane changes safer, while Lane Assist sounds an alert when it determines that the driver is unintentionally departing from his lane.

The A8 L has it all – understated elegance, a luxurious interior, comfortable ride, and impressive technology. The only problem with it is the price tag. With a base MSRP of $100,000, only a few will ever enjoy it.

Summary:

Year/Make/Model
2008 Audi A8
Price as tested
$133,900
Trim level
L
Price range
$95,000 - $166,400
Freight
$800
Options
Audi Quattro Exclusive Package ($17,000) includes exclusive Valcona leather seats, floor mat piping, decorative inlays, multifunction four-spoke wood/leather steering wheel, wood gear shift knob and Alcantara headliner; Bang & Olufsen Sound System ($7,800); Adaptive Cruise Control ($2,900); 19-inch wheels ($2,750); front seat massage and ventilation ($2,100); Pearl effect paint ($1,000); Audi Music Interface ($350)
EnerGuide fuel economy ratings
13.1 L/100km city; 8.8 L/100km hwy
Observed fuel economy
11.0 L/100 km combined over 902 km
Warranty (basic)
4 years/80,000 km
Warranty (powertrain)
4 years/80,000 km
Competitors
BMW 7-Series, Lexus LS, Nissan M45

Strong Points

Weak Points

  • - fabulous interior
  • - cutting edge technology
  • - excellent fuel economy
  • - price

Editors Rating:

Fuel consumption
Impressive for a sedan this size.
Value for price
It's expensive, but you get a lot for the money.
Styling
Understated on the outside, yet luxurious on the inside.
Comfort
Seats are supremely comfortable; extra points for limo-like rear legroom.
Performance
Drive it like a sports car or like a grand tourer, the choice is yours.
overall
I wish I could afford one.

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