2009 Hyundai Azera

2009 Hyundai Azera

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Photos by -Autonet.ca
Joe Duarte
Published: 22 05 2009

Sadly, Azera goes unnoticed

Hyundai Azera … it’s one of the funniest names in the automotive world, and probably the reason why the car doesn’t garner the attention it likely should.

I’m not implying that Azera deserves even a smattering of what its newborn sibling has achieved; Genesis deserves all the accolades heaped upon it, but buyers who skip from Sonata straight to Genesis are going to bypass a very good car.

Search for a used Hyundai Azera

In its crowded segment, Azera needs all the marketing it can round up to keep up with the Acura TL, Buick Allure, Lexus ES, Lincoln MKZ, Nissan Maxima and Subaru Legacy, to name but a few. However, it seems as if Azera is being treated as Hyundai’s runt of the litter – left to fend for its own survival while the company nurtures Sonata to Genesis.

And that’s a shame because Azera is a good car; not a great car, mind you – a bit on the boring side, which seems to be what this market accepts judging by its competitors – but it’s a car that is solidly built, easy on the eyes, affordable to purchase and operate, and one that easily fits into the Canadian automotive landscape.

Motivated by a 3.8-litre V8 controlled by a five-speed automatic, Azera accelerates smoothly and progressively from a standstill to well beyond posted speed limits, if allowed to do so. Although it is larger than just about all its competitors (most in this segment do with 3.5L V6s), the Azera 3.8 is also the least powerful in comparison to its competitors. In fact, Azera’s 263 hp is considerably shy of outputs from its competitors (that range in the 270-280 hp range). The exception is the Buick Allure which is bigger than Azera, but powered by a considerably lesser-powered (200 hp) 3.8 V6.

However, Azera does surpass them all in peak torque, which is the part of the power equation of which most drivers are aware. In Azera, it means you’ll feel more noticeable pull from a standstill than you would in the Lexus ES, Nissan Maxima or even Acura TL. Acceleration is seamless from the moment you take your foot off the brake, and the noise intrusion is minimal over the entire power curve. Paddle shifters on the steering wheel would add to the driving enjoyment considerably.

But then there’s economy, and Azera doesn’t even come close to its competitors.

The ride is very much geared to the isolated presentation in the luxury segment, which is in keeping with entry-level luxury cars such as the Lexus ES and Buick Allure. That said, a lot of cars in this segment have evolved to a sportier ride/handling mix that is more firm and Azera can’t match their prowess through corners – the car leans far too much, the tires lose grip far too quickly and the front end ploughs ahead far too often.

Keeping in mind they type of buyer Azera is hoping to attract, though, the overall mix is comfortably perfect. Azera is almost like the Buick of offshore companies. And though that isn’t for many shoppers in this segment, there are some who will take “soft and cushy” over “bone jarring” any day.

Like the exterior, the Azera interior is pretty generic. It definitely looks like the traditional Hyundai layout, though I would think buyers in this market would want something more upscale (probably closer to what is available in Genesis, rather than what you get in Sonata). I would have liked a bit less moulded plastic in the dash and a bit more real wood in the centre console, and that sure would have brought up the perception value.

The seats themselves push the cushy ride farther, and are probably the most upscale feature inside the cabin with the way they cradle backs and sides in soft leather splendour. There is room for a centre passenger in the rear seat, but that person will feel left out of the comfy equation due to the solidity of the seat cushion and the hide-away armrest. Also, there is enough of a hump on the floor to infringe on that passenger’s leg comfort as well as those of the passenger on either side. It will be a much more pleasant experience for outboard passengers to regale in their plush seating without a smaller body stuck in between them.

Although it isn’t considered in the same buyers’ thoughts as the Acura TL and Lexus ES, the Hyundai Azera is one of those cars that can compete quite competently. It just needs a chance.

Summary:

Year/Make/Model
2009 Hyundai Azera
Price as tested
$36,995
Price range
$36,995
Freight
$1,565
Options
none
EnerGuide fuel economy ratings
12.2 L/100km city; 7.8 L/100km hwy
Observed fuel economy
9.9 L/100 km combined over 794 km
Warranty (basic)
5 years/100,000 km
Warranty (powertrain)
5 years/100,000 km
Competitors
Acura TL; Buick Allure; Lexus ES 350; Lincoln MKZ; Nissan Maxima; Subaru Legacy

Strong Points

Weak Points

  • - seamless acceleration
  • - comfy and roomy interior
  • - solid build
  • - plush ride
  • - plasticky interior presentation
  • - boring styling
  • - lack of publicity.

Editors Rating:

Fuel consumption
average, but marginally worse than competitors
Value for price
all inclusive for under $40,000
Styling
ho-hum but in keeping with the segment
Comfort
comfortable seats and plenty of legroom
Performance
good, smooth acceleration
overall
a good car looking for some acceptance

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