2009 Audi A4

2009 Audi A4

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Photos by -Autonet.ca
Jack Kazmierski
Published: 23 05 2009

A4 pleases the senses

Much has changed at Audi over the past dozen years or so, and to say that the company is now building better cars than ever before would be an understatement. The current line-up is absolutely stunning, sophisticated and seductive.

The 2009 A4 is the result of extensive re-engineering and a complete redesign. The understated sports sedan is completely new from the ground up with a gorgeous new exterior, a refined and luxurious interior, a “built to be driven” attitude, and a complete menu of advanced technologies guaranteed to make an already exciting vehicle even more appealing.

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Like a bodybuilder clad in a custom-tailored Hugo Boss suit, the A4 is muscular and impressive, but in an understated manner. I had the opportunity to interview Audi Canada’s former executive vice president, Diego Ramos, soon after the all-new A4 was introduced to the public, and he explained that the Audi brand is ideally suited to individuals who don’t want to flaunt their success.

“Our cars are for people who are successful but don’t want a vehicle that looks ostentatious, and for professionals who don’t want to be seen in a car that makes their customers feel like they make too much money,” Ramos said.

And that’s truly the impression you get when driving the A4. Those in the know will realize and appreciate your brand discernment, while those who aren’t as car-savvy will simply think you’re driving what they consider a “really nice car.” Neither will think you’re a show-off.

To make an already gorgeous vehicle even more appealing to the eye, Audi offers a variety of wheel options, as well as an S Line package that adds subtle skirts and front and rear fascias - enough to make the car a bit more aggressive, but not in a gaudy, over-the-top fashion normally seen on less sophisticated wannabe sports cars.

Inside, the driver and his passengers are coddled in luxury - but not the kind you’d associate with a stuffy sedan built to isolate you from the road. You’ve got your leather seats (heated in front), electric this, that and the other thing, as well as a quiet cabin and wonderfully tuned suspension. But the A4 keeps you connected to the road, and empowers you to take advantage of the technology and performance engineered into this marvellous sedan...should the desire to do so well up inside you.

Our tester came equipped with Audi’s Multi-Media Interface system (MMI) which is like a computer mouse conveniently located between the driver and front passenger. It allows you to control everything from the climate control system, to the radio, to the heated seats, navigation system, suspension, and more. It takes a while to get used to, but it’s very intuitive and once you learn how to use it you won’t want to go back to the “old-fashioned” way of doing things with knobs and buttons.

Equipped with the Technology Package, our tester came with Audi’s advanced key with start button, which allows you to lock and unlock the doors and trunk, as well as start and turn off the engine - all without ever taking the key fob out of your pocket.

Although that’s kind of old news by now, the other gadget that’s part of the tech package is rather new and interesting. Audi calls it “side assist,” but the rest of the world will probably just call it “that blind spot warning thing.”

Sensors at the rear of the vehicle constantly monitor your blind spot. Should you decide to change lanes when there’s someone in the blind spot, a yellow light flashes in the rearview mirrors alerting you to the fact that your insurance rates will rise if you continue with your lane change.

Although it’s a good back-up system, I’m not sure I’d trust it completely just yet. Call me old-fashioned but I kept doing the shoulder check anyway, just in case the sensors weren’t as sharp as they should be.

You can also order you A4 with the Audi Drive Select System. This technology allows you to control (via MMI) the suspension damping (comfort or dynamic), steering assist and ratio, throttle and engine response characteristics, and transmission shift characteristics.

With Drive Select, you choose whether you want a comfortable luxury sedan-like drive (great for long trips) or a sporty, I-wish-there-were-an-Autobahn-in-Canada drive where the suspensions stiffens up, the steering becomes more linear and sharp, the engine feels like it’s running on pure adrenaline, and the tranny eggs you on to push the car to the limit.

One last point. I don’t usually talk about smells when reviewing a car, but I’m happy to report that the new A4 smells great. So I guess that means the new A4 appeals to all the senses...except for maybe taste.

We’ll have to ask the engineers to start working on that one. Maybe they’ll have a tasty A4 ready for the world in another 12 years.

Summary:

Year/Make/Model
2009 Audi A4
Price as tested
$54,250
Trim level
Premium
Price range
$38,300 - $50,900
Freight
$1,649
Options
Navigation Package ($3,500), Audi Drive Select ($2,500), automatic transmission ($1,500); Technology Package ($1,400), Bang and Olufsen Sound ($1,100), Pearl Effect Paint ($750)
EnerGuide fuel economy ratings
10.1 L/100km city; 7.4 L/100km hwy
Observed fuel economy
8.9 L/100 km combined over 1,300 km
Warranty (basic)
4 years/80,000 km
Warranty (powertrain)
4 years/80,000 km
Competitors
Acura TL, BMW 3 Series, Nissan Maxima

Strong Points

Weak Points

  • - great looks (inside and out)
  • - luxurious and comfortable interior
  • - impressive technology
  • - wonderful sound system
  • - I would have loved a bit more power...just a bit.

Editors Rating:

Fuel consumption
pretty good for a car this lively
Value for price
it's a bit pricey, but then again, it wasn't meant to be driven by everyone
Styling
Gooorgeouuussss!!
Comfort
a quiet cabin, comfy seats and ergonomic perfection
Performance
loved the zeal; would buy the 3.2L V6 version if I were doing the shopping
overall
The gauntlet has been thrown. The competition should be nervous.

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