2010 Toyota Prius

2010 Toyota Prius

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Photos by -Autonet.ca
Glen Woodcock
Published: 07 08 2009

Prius still the one

If there were an automotive equivalent to the old aviation mantra of “higher, faster, farther” it likely would be “bigger, faster, more fuel efficient.”

Combining all three of those elements in a new model is a good trick for any manufacturer to pull off … but in a hybrid vehicle?

Yet that’s exactly what Toyota has done with the all new third-generation Prius for 2010. It’s longer by 15.2 mm, with a roomier passenger compartment; faster thanks to a more powerful gasoline engine; and yet capable of squeezing more energy from every drop of gas in a 45-litre tank that’s 12.5% larger.

But Toyota hasn’t messed with the basic Prius shape – which is extremely aerodynamic with a drag coefficient of 0.25. And, with more than one million sold around the world since 2000, Prius is what most consumers think a hybrid car should look like.

Driving the Prius is easy. Ignition is keyless and to fire up the hybrid drive you simply put your foot on the brake pedal and press the power button on the dash. Well, perhaps “fire up” is the wrong term because the gasoline engine won’t ignite while the car is sitting still unless the battery needs recharging. In the silence of the Prius’ cabin, a “ready” light within the digital instrument cluster tells you when it’s okay to drive away.

For 2010, Prius’ odd little shift lever has been moved from the dash to the centre console. It still has positions for drive (D), reverse ®, neutral (N) and engine braking (B), with a separate button mounted close by to engage park (P).

On the road there are no gears to shift because of the continuously variable transmission (CVT) and there still is a noticeable whine during regenerative braking, but it’s not as annoying as on first generation models.

The gasoline engine will go eerily silent at stoplights or in heavy traffic when low speeds may allow the Prius to operate only on electric power from the 60 kW motor that’s integral to the car’s hybrid synergy drive. That’s a big part of Prius’ green footprint since no emissions are coming out the tailpipe when the gas engine isn’t operating. Even when it is, the new 1.8-litre DOHC inline four with electronic fuel injection is so efficient that Prius is rated as a super ultra low emissions vehicle (SULEV).

Thanks to the larger gasoline engine, horsepower is now 134, up from gen II’s 110, and torque has been increased to 105 lb.-ft. from just 82. However, fuel economy ratings are better than the previous model with its 1.5-litre gas engine. At the pump I couldn’t squeeze in $20 worth of regular unleaded even after more than 400 km of driving.

New for 2010 is a button to switch to “power” from the default mode of “Eco.” When you do, there’s a noticeable performance boost which can be used for passing and then it switches back to economy. However, even if you drive in power mode all the time, there’s only a small penalty in fuel usage – about 0.2 L/100 km.

The interior is quite spacious for four adults and a nice touch is the new “flying buttress” centre console that creates a handy place for a purse or camera bag. The digital instrument panel has been reworked for 2010, and the placement of all gauges and driver information to the right of the steering wheel takes some getting used to.

Prius prices start at $27,500 – and for that you get a well-equipped vehicle with standard vehicle stability control, traction control, automatic temperature control, seven airbags, power windows/locks/mirrors, 4-wheel discs with ABS, brake assist and electronic brake force distribution.

Summary:

Year/Make/Model
2010 Toyota Prius
Price as tested
$31,345
Price range
$27,500
Freight
$1,420
Options
Touring Package ($3,845) includes 17-inch aluminum alloy wheels; JBL audio system with Bluetooth capability, satellite radio, 6-CD changer, 8 speakers; garage door opener, front passenger touch sensor for lock/unlock; rear bumper protector; auto-dimming rearview mirror with backup camera; illuminated front doorsills; LED headlamps; auto levelling system; fog lamps.
EnerGuide fuel economy ratings
3.7 L/100km city; 4.0 L/100km highway
Observed fuel economy
4.8L/100 km over 290 km
Warranty (basic)
3 years/60,000 km
Warranty (powertrain)
5 years/100,000 km; 8 years/160,000 km (hybrid components)
Competitors
Honda Civic; Honda Insight

Strong Points

Weak Points

  • - standard features
  • - green footprint
  • - fuel economy
  • - rear vision
  • - odd placement of gauges

Editors Rating:

Fuel consumption
still the fuel economy champ
Value for price
Honda's Insight is thousands less
Styling
why mess with a good thing?
Comfort
roomier interior, more convenience items
Performance
surprisingly quick in power mode
overall
stylish, economical and loaded with technology

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