2010 Toyota Prius

2010 Toyota Prius

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Photos by -Autonet.ca
Wade Ozeroff
Published: 30 08 2009

Prius better by generations

The third generation of Toyota’s game-changing Prius hybrid comes into the new model year packing a little more power and a little more size; and remains a leader in high technology for everyday use.

My Autonet test model is a base trim (you could call it entry-level, by Prius standards), which ably shows off its new look and enhanced cabin. Starting at $27,500 (the same MSRP as Honda’s doppelganger hybrid, the Insight in EX trim) the Prius brings a compliment of leading edge features to compliment its green image.

Inside the vehicle, more room has been carved out (and headroom in the Prius has always been very generous, particularly in the front seats), and the new-look dash and cleaner presentation make even the base trim model a good-looking and comfortable environment. All ‘round visibility from inside the car is good, with the exception of the rear window bisected horizontally by the spoiler.

Upholstered in beige cloth, my tester’s seats are passenger friendly, and the driver’s perch has enough range of adjustment to keep it comfy for a long day behind the wheel.

Prius’ cargo accessibility is enhanced by a wide-opening hatchback, which swings open high enough that you don’t bang your head on it when loading the rear.

The dash has evolved for 2010, with the shifter moved to the center console (and the console has been elevated and incorporated into the dash in a sweeping flow). The shifter remains a fairly intuitive, if unusual, means of engaging the continuously variable transmission. There are basically three functions on the shifter’s small knob; forward, reverse and engine braking (which is useful for recapturing energy for he batteries of the hybrid drive system, as is regenerative braking)

The Prius still incorporates my least favourite feature - the center-mounted information display- which seems kind of a cop-out in a car in this price range. I don’t like anything that makes a driver take eyes off the road to check speed or look at any of the information displays.

Performance in my tester (and for that matter in any of the Prius models) is naturally oriented for maximum fuel efficiency, rather than sportiness. Running in its normal mode, I find it a little lacking in pickup when passing at highway speeds or accelerating from a full stop, though this can be overcome using the vehicle’s “power” mode. Activated by a button on the dash, engaging power mode adds noticeable pep and responsiveness to the car’s acceleration. I find myself using the function a lot, though this will negate the fuel efficiency somewhat.

Stripped of some of the more space age features available on higher level Priuses (or whatever the correct plural of the word is), the base model tester still brings a smart key system and push-button start, backup sensors and the usual fuel economy monitoring displays found in hybrid vehicles.

While the price of the car has been lowered for the new generation, you can drive the MSRP higher with the options offered in higher trims. Consider, though, that a Premium trim with solar panels (and a JBL sound system) runs to $31,110 and the top-of-the-line Technology package tops 36K but outfits the car with radar cruise control, voice activated DVD navigation and a collision warning system.

Regardless of how much a buyer chooses to invest in techy options, however, the Prius remains the world’s standard for alternative powertrains; providing the exceptional fuel thriftiness without compromising on comfort, practicality or style.

Summary:

Year/Make/Model
2010 Toyota Prius
Price as tested
$27,720
Price range
$27,500
Freight
$1,420
Options
premium paint ($220)
EnerGuide fuel economy ratings
4.0 L/100km city; 4.2 L/100km hwy
Observed fuel economy
4.7 L/100 km combined
Warranty (basic)
3 years/ 60,000 km
Warranty (powertrain)
5 years/ 100,000 km (powertrain); 8 years/ 160,000 km (hybrid components)
Competitors
Honda Civic hybrid, Honda Insight

Strong Points

Weak Points

  • - low emissions
  • - great fuel economy
  • - interior design
  • - less expensive
  • - sluggish throttle
  • - distracting center-mounted information display
  • - compromised rear visibility

Editors Rating:

Fuel consumption
a benchmark for fuel frugality
Value for price
still on the high side for a compact car
Styling
excellent interior design, wrapped in a distinctive shell
Comfort
good headroom, good range of seat adjustment
Performance
she's no racehorse, boys
overall
Toyota continues to set the standard for alternatives to gas-only powertrains

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