2009 Kia Soul

2009 Kia Soul

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Photos by -Autonet.ca
Daniel Barron
Published: 07 09 2009

Soul at heart of new Kia

Do you ever go into a clothing store and see a shirt that you absolutely love, only to see 15 more of the exact same shirt directly behind it? It doesn’t have quite the same appeal when you know a bunch of other people are wearing the same thing, does it?

The same reasoning applies to cars as well, especially those in the under-$20,000 range. History is strewn with cookie-cutter vehicles; chances are, everyone reading this review knows of at least one person who owns a silver or grey Corolla.

Kia hasn’t been known for eye-catching designs in the past - sure, they’re typically chalk-full of value, but how many people talk passionately about their Kias?

That’s changing now that Kia has a new Soul.

This little wagon is stylish, functional, full of useful standard features (honest!) and can be had for less than $16,000, so it’s not surprising that so many of them are popping up all over urban areas. But besides nothing else looking like it, the Soul is highly customizable, meaning you’re much less likely to find two that look exactly the same.

With five trim levels, nine exterior colours, four interior fabric patterns and over 60 accessories, it’s instantly obvious that the Soul is aimed smack-dab at the customizing-obsessed youth of today. Accessories range from ‘dragon’ body graphics, to a roof-mounted spoiler, to headlight ‘eyeline’, to stainless steel door scuff plates.

The Soul actually elicits spirited reactions from people. Everyone that stepped inside our tester had something to say about it or had something to ask. “I think it’s cool.” “It’s ugly.” “How much is it?” “I would never buy it.” “It looks like a Lego car” (that last one we actually heard multiple times, and we’re still not sure if it’s a compliment or an insult).

Like most vehicles in the compact segment, the stuff that’s underneath isn’t terribly exciting, but it gets the job done. Autonet’s tester is powered by the larger of two available engines, a 2.0-litre inline-four that produces acceptable power for passing. Mated to a four-speed automatic, it accelerates without too much whining or buzzing, though fuel economy is higher than the government ratings. A 1.6-litre four-cylinder engine mated to a five-speed automatic is also available.

Though the Soul stays surprisingly flat around corners, the ride is less-than-stellar and it will jostle passengers around when it encounters broken pavement.

The Soul actually isn’t bad as a cargo carrier. It has a very cube-like shape (great for stacking stuff), though it doesn’t look that way thanks to some clever design ideas, like the side window glass that looks as if it rises from the behind the C-pillar toward the A-pillar, giving the impression that the roof is angling upward from the back.

We managed to fit several boxes of water bottles as well as three passengers thanks to rear seats that fold 60/40 and almost flat. All that extra weight definitely affects performance negatively, but the same is true of just about everything else in this class.

It’s good to see that as funky and unique as Soul looks, it still packs on the standard features. Every 2.0-litre equipped Soul (starting just a pinch under $18,000) comes with heated front seats, auxiliary and USB jacks, deeply tinted privacy glass, driver’s seat height adjuster and cruise control.

And though it would be nice if Soul were to offer an all-wheel drive option (Toyota Matrix, Pontiac Vibe and Suzuki SX4 all offer it), it still feels quite sure-footed when the pavement is less than dry; plus, things like ABS brakes and traction control are standard when you opt for any 2.0-litre model.

The aptly-named Soul truly brings some spirit to the Kia line-up.

Summary:

Year/Make/Model
2010 Kia Soul
Price as tested
$21,195
Trim level
4U
Price range
$15,495 - $22,195
Freight
$1,650
Options
automatic transmission ($1,200).
EnerGuide fuel economy ratings
8.5 L/100km city; 6.6 L/100 km hwy
Observed fuel economy
9.5 L/100 km combined over 588 km
Warranty (basic)
5 years/100,000 km
Warranty (powertrain)
5 years/100,000 km
Competitors
Dodge Caliber, Nissan Cube, Pontiac Vibe, Suzuki SX4, Toyota Matrix

Strong Points

Weak Points

  • - styling
  • - standard features
  • - options
  • - functional
  • - ride
  • - polarizing visual cues
  • - tiny fuel tank

Editors Rating:

Fuel consumption
Not as good as the sticker says.
Value for price
Offers plenty of standard features for a fair price.
Styling
Funky, unique, aggressive, inviting ... lots more fun adjectives!
Comfort
Supportive seats, good room, driver's armrest helps.
Performance
Acceptable overall, though it struggles with a packed house.
overall
Not exactly a game-changer, but a welcome new entry in Kia's line-up.

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