2010 Toyota Tundra

2010 Toyota Tundra

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Photos by -Autonet.ca
Joe Duarte
Published: 10 09 2009

Tundran’ down the road

When Toyota made the conscious decision to take on General Motors for world honours, it knew it had to sell more full-sized trucks (pickups and SUVs).

The old argument about better efficiency because buyers just didn’t care exclusively about towing and payload may have resonated somewhat with large SUV buyers, but it wouldn’t wash with people who want trucks to haul boats or motorhomes, or to carry construction and recreational equipment.

Toyota needed a big truck and two things quickly became clear: (1) the T100 introduced in 1992 just wasn’t going to cut it and (2) it had to have personality to match the muscle (time again it’s been proven that no matter how good your vehicle is, it needs to look the part as well).

The result was Tundra, introduced in 1999 as a still-wimpy replacement to the T100, but really making the leap to full-sized stardom in 2007 with massive 20-inch increases in length and wheelbase. Colossal grilles and bulky fenders provided the muscular looks to back up the increases in performance.

Make no mistake about it, Tundra is a huge truck capable of doing the huge truck things huge trucks do.

Accommodations are available for up to six adults (comfortably) with our test SR5 DoubleCab accommodating five semi-comfortably – the individual front seats house two adults in splendour, while the rear passengers get a rather upright bench and need some help from the front for legroom. Side-by-side room is sufficient for three adults and short trips go by without much mussing and fussing. Getting up into the cabin would have been easier with running boards.

The rear split bench folds up to unveil underseat storage for “sensitive items” or just to put away dirty things with which you don’t want to soil the carpets. The front seats are separated by a deep and wide centre console that will house anything from a couple laptops to phonebooks (if you really need to bring along a couple of them …). Our tester didn’t have an electrical outlet (as is becoming common in most new utility vehicles), choosing to stick with a bunch of the traditional socket plugs.

Our test vehicle comes with a 2000x1270mm bed, which isn’t quite enough to carry the traditional utility measuring stick – the 4x8 sheet of plywood (4x6, yes). At a depth of nearly two feet, it’s plenty useful for above average work duties. A tie-down cleat system means securing oversized cargo should never be a problem, but a cargo separator would be nice for those times when you’re carrying partial loads.

Overall payload in our 4x4 tester is rated at 565 kg (1,255 lb.) and maximum towing is rated at 3760 kg (8,300 lb.), which again isn’t bad to do all the things most personal pickups are requested to do. A handy step easily pulls down from underneath the left rear corner making quick work of boosting yourself up into the bed. Also of note is the “soft-landing” tailgate that allows you to open with one hand without fear of its crashing down.

The cargo-handling figures come as a result of our tester’s smaller V8 engine – a 4.6 litre unit (a 5.7 is also available for heavy duty chores) that provides a good mix of power and economy. Its six-speed automatic harness features sequential shift, transmission cooler and fluid warmer for optimum performance.

But as with any pickup truck, Tundra’s biggest challenge is not in its ability to take on the Chevy, Dodge and Ford big guys head-to-head in performance, but taking them on head-to-head in buyer-acceptability and that goes far beyond Tundra’s capabilities.

Summary:

Year/Make/Model
2010 Toyota Tundra
Price as tested
$40,270
Trim level
SR5 DoubleCab 4x4
Price range
$24,995-$51,705
Freight
$1,490
Options
TRD Offroad Pkg ($4,105) includes Bilstein shocks, 18-inch aluminum alloy wheels, front bucket seats with console gated shifter; power adjustable driver's seat, tilt and telescopic steering wheel with audio controls, Bluetooth, satellite radio, USB port, rear privacy glass with power sliding rear window, parking assist; rear bumper step ($299); 2-inch trailer ball ($20)
EnerGuide fuel economy ratings
14.9 L/100km city; 10.5 L/100 km hwy
Observed fuel economy
12.8 L/100 km combined over 582 km
Warranty (basic)
3 years/60,000 km
Warranty (powertrain)
5 years/100,000 km
Competitors
Chevrolet Silverado; Dodge Ram; Ford F-150; Nissan Titan

Strong Points

Weak Points

  • - power
  • - economy
  • - passenger comfort
  • - looks
  • - missing some amenities
  • - buyer loyalties

Editors Rating:

Fuel consumption
good for a big, V8 truck; goes down exponentially with load
Value for price
not a bad price, but goes up exponentially with equipment
Styling
rugged looks for the workyard; elegant for the suburb class
Comfort
acceptable room for five adults, with some adjustability
Performance
good enough power for most home applications
overall
a well put together, nice performing pickup

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