2010 Toyota Camry

2010 Toyota Camry

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Photos by -Autonet.ca
Daniel Barron
Published: 28 11 2009

Staying ahead of the curve

It's not uncommon for a plain-Jane family car like the Toyota Camry to be likened to a toaster, as it gives its owner about as much emotional attachment as the popular kitchen appliance. Usually, it's the staunch sports car enthusiasts who throw this comparison around.

But for every one of these ‘hardcore' car fans who turn their noses up at a Camry, there are probably a thousand people lining up to buy one. It's been that way for years now, and there's a reason for that. The Camry is still a fantastic vehicle for anyone who needs to get from Point A to Point B, and do it in something that's safe, fuel efficient and reasonably comfortable.

Now, one could argue that just because Paul Blart: Mall Cop makes $50 million in its opening week in theatres, does not mean it's a good movie. And some will argue that just because Toyota sells hundreds of thousands of Camrys every year for over a decade, doesn't make it a ‘good' car. The difference is that a movie ticket costs about ten bucks. If it stinks, it's not much of a loss. A car on the other hand is one of the single biggest purchases a person will ever make. The fact that they sell well every year means something.

For the 2010 model year, there are a few changes to the Camry to keep it competitive in what is always an extremely competitive segment. New standard equipment on the tested base LE is a slightly larger engine for slightly increased power, a six-speed automatic (up from a five-speed in 2009), power windows with auto up/down, vehicle stability control, traction control, along with LED taillights and a redesigned front fascia and front headlamps.

More powerful, more fuel efficient, safer, and sleeker, with more standard equipment? Yes please! The base price of the LE does go up by $1,500, but stacked up against competitors, it's not a whole lot more expensive considering the advantages it has over them.

Even with the new exterior look, it'll be tough to argue just how bland the Camry's interior is. Everything is set up smartly but there's just nothing unique to set this sedan apart from anything else. Then again, we're starting to think that maybe the blandness of Toyota's products is the very thing that sets them apart from anything else...

The cabin is tailor-made for daily commutes and drives to the mall or hockey rink. There is plenty of leg and shoulder room for four, though head room is noticeably less than in many other midsize sedans. The trunk is roomy and comes with hooks and a cargo net for smaller items that may bounce around.

Seats, which work best for shorter drives, are soft, comfortable and helped by the ride of the car itself, which is cushy soft. The front seats are surprisingly supportive, with big hip and shoulder bolsters that feel stronger than the just-for-show flimsy foam jobs one would find in some smaller, less-expensive vehicles.

As supportive as those seats are, don't let that trick you into thinking the Camry should be put through any rigorous performance tests. The lowest-priced LE is fitted with a four-cylinder engine with middle-of-the-pack power; the focus here is on decent acceleration and fuel economy - nothing more, nothing less. The six-speed auto is a fine addition for 2010 for just those reasons. It's worth noting that most competitors offer a four- or five-speed auto, and without sequential shifting. And that's as close as you'll get to doing your own shifting in a four-cylinder LE, as no manual is offered.

What more can be said about the Camry? There really are no surprises here - people have come to know exactly what to expect from this car - it's kind of like the automotive equivalent of a comfort blanket. Although, we're willing to bet that the average comfort blanket needs to be fixed more often than a typical Camry.

Summary:

Year/Make/Model
2010 Toyota Camry
Price as tested
$25,370
Trim level
LE
Price range
$24,900 - $36,040
Freight
$1,420
Options
Convenience Package ($470) includes power driver's seat, electrochromatic rear view mirror with compass
EnerGuide fuel economy ratings
9.0 L/100km city; 6.1 L/100 km hwy
Observed fuel economy
8.2 L/100 km combined over 560 km
Warranty (basic)
3 years/60,000 km
Warranty (powertrain)
5 years/100,000 km
Competitors
Chevrolet Malibu; Dodge Avenger; Ford Fusion; Honda Accord; Hyundai Sonata; Kia Forte; Mazda6; Nissan Altima

Strong Points

Weak Points

  • - simplicity
  • - ride
  • - safety
  • - boring interior
  • - steering

Editors Rating:

Fuel consumption
Not earth-shattering, but good numbers from this sedan.
Value for price
Competitors are slightly cheaper, but Camry has more stuff.
Styling
Some may say it's bland, but it's far from ugly.
Comfort
Seats are fine for a morning commute, and surprisingly supportive.
Performance
In no way a sports car, but gets the job done when needed.
overall
Serves its audience almost perfectly.

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