2010 Mazda3

2010 Mazda3

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Photos by -Autonet.ca
Harry Pegg
Published: 11 12 2009

Taking cheap and cheerful to a new level

A generation ago, in car years, the original Mazda3 was judged Car of the Year by the Automobile Journalists Association of Canada.

Now, six years later, the new generation has been named 2010's best small car priced under $21,000 and is in the running for a second Car of the Year nod. That's quite a feat for any car but not particularly surprising once you get a look at it and drive it.

The first thing you notice is an almost maniacal grin on its face. I find myself imagining it with fangs or a lolling tongue and wondering what Stephen King would do with this ride.

The rest of the car is a lot less threatening in demeanour and even though the design has seen a number of changes, the new look doesn't stray far from the original Mazda3. There's that wide, menacing grin and sharper lines, but the changes are more evolutionary than revolutionary and the result is a distinctive, good-looking small car that appears larger than it actually is.

However there's far more to like, even love, about this car, including its price tag. The test car from Mazda Canada is a GX model with only two options – five-speed sport-mode automatic transmission and air conditioning.

Even at this price level, the standard content is impressive. You get things like front, side and side curtain airbags along with power windows and power locks. No keyless entry, however. (It's funny how you miss something like that.)

Air conditioning is vital, but I could do without the automatic because Mazda's manual shifters are so much fun to play with. The automatic seems to bog the car's performance at highway speeds, although the 148-horsepower four-banger under the hood gets things moving quickly off the line.

It's downright sporty up to 100 km/h, reaching that level in less than 10 seconds, but although the automatic downshifts quickly in response to a mashed throttle, I spend an inordinate amount of time on the wrong side of the road getting past slower highway traffic. Using the manual mode gets me down one more cog in the gearing, but that puts the revs near red line, so it's a momentary boost at best.

It's around town where the Mazda3's abilities really shine. It's agile in traffic and responds to steering with a sporty enthusiasm. The four-wheel disc brakes with ABS are effective binders when you need to call a halt.

I find the legroom more than adequate, but I suspect a long, lanky driver might find his right knee bumping against dash as it curves smoothly down into the centre console. Headroom for us average folks is just fine, even in the back seat.

Manual controls make for minimal seat adjustment but the standard tilt/telescoping steering column helps me find a proper driving position.

This is a nice, if slightly under-powered little sedan that makes an excellent grocery-getter or commuter. There's decent room for four people and a good size trunk for toting stuff.

And the price is right!

Summary:

Year/Make/Model
2010 Mazda3
Price as tested
$18,390
Trim level
GX
Price range
$15,995 - $22,995
Freight
$1,395
Options
5-speed automatic transmission ($1,200); air conditioning ($1,195)
EnerGuide fuel economy ratings
8.7 L/100km city; 6.0 L/100km hwy
Observed fuel economy
7.6 L/100 km combined over 521 km
Warranty (basic)
3 years/80,000 km
Warranty (powertrain)
5 years/100,000 km
Competitors
Ford Focus; Honda Civic; Hyundai Elantra; Kia Forte; Toyota Corolla; VW Jetta

Strong Points

Weak Points

  • - nice ride
  • - good looks
  • - bang for the buck
  • - No cruise control
  • - sluggish when passing on highway

Editors Rating:

Value for price
A lot of content for a reasonable cash outlay
Styling
takes “cheap and cheerful” to a whole new level
Comfort
supportive seating; decent leg and head room; smooth ride
Performance
Gets off the line quickly, but automatic saps strength after that.
overall
An excellent, good-looking, transporter at a good price

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