2010 Toyota Prius

2010 Toyota Prius

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Photos by -Autonet.ca
Joe Duarte
Published: 27 01 2010

Sense and sensibilities

When one thinks of hybrids, one automatically gets the image of the awkward shaped little car with the funny little wheels.

It’s the image of the first-generation Toyota Prius (or Honda Insight, if you think of something a little sportier) and its perhaps one of the biggest hurdles a hybrid vehicle has had to overcome. Think about it – when was the last time you had a discussion about a hybrid car with anybody where invariably the statement “they’re funny looking” didn’t come up?

Of course, these days there are hybrid sedans that look very much like their “normal” counterparts, hybrid SUVs of every size where the only distinction is either a small badge or several large scripts all over the vehicle, and Insight has grown into something that looks like … well … like the new Prius (which doesn’t look that funny any more … at least, not to everybody).

Prius’ intent has always been about function over form, but there’s no denying that form plays a big part in the initial purchase decision (if you don’t like the way a vehicle looks, you’re not likely to consider buying it).

But when you analyze it, there’s nothing groundbreaking about the Prius look, in general – it looks like a sedan that’s melting but probably no more so than the current Honda Civic; it’s a five-door bodystyle, which means you combine the benefits of a four door sedan with the utility of a hatchback; and, it has non-conformist items such as funky headlights, but so do others such as the Chev Equinox and Nissan 350Z.

Inside there’s room for four or five and a ton of their stuff. The ride is smooth and quiet and passengers will be comfortable on longer trips. So what’ not to like?

The usual complaint is the inability to launch with tires screaming, which seems to get most people all atwitter (even though most won’t actually do that anyway).

Well, I have news for you – first of all, the new Prius powertrain is more powerful (while actually improving economy); secondly, the driver has three modes available at the push of a button; you can choose to do nothing and pull away in a leisurely manner oblivious to the honking behind you; you can pull away in purely electric mode (for a mile at low speeds, such as in a parking lot) to annoy those behind you even more; or, you can pull away with a tire chirping launch due to an accelerator that becomes more sensitive.

Far as I can tell, economy doesn’t suffer too much when you’re in “power” mode, but I’ve always been sensitive to getting up to speed quickly and then settling into a cruise-aided even drive.

Controlling Prius can seem like a daunting task with the futuristic layout of the cockpit, but when you settle into it, it’s really no different than that of most traditional vehicles. The shift lever for the continuously variable transmission is basically a rocker switch – push forward to reverse and pull back to go forward (perhaps those two should be switched); push a button to park it.

The display looks like something out of a Star Trek holodeck, and there’s that feature that virtually displays the steering wheel buttons so you know you’re pushing the one you want to push, but those are gimmicks that will appeal to some and repulse others (rather like the exterior look, I guess).

And that brings up the point that Prius is definitely not for everybody; but, if you like to save money on fuel, there’s probably no better choice for a family sedan.

Then, you have the bonus selling features of that tech wizardry and a remarkably affordable price (starting under $28,000).

Summary:

Year/Make/Model
2010 Toyota Prius
Price as tested
$31,635
Price range
$27,800
Freight
$1,420
Options
Premium package ($2,245) includes JBL Audio System with 6-CD changer and 8 speakers, Bluetooth Capability, satellite radio, auto-dimming rearview mirror with backup display, front footwell lamps; power moonroof with solar panels ($1,590) includes remote air-conditioning.
EnerGuide fuel economy ratings
3.7 L/100km city; 4.0 L/100km hwy
Observed fuel economy
4.1 L/100km over 819 km
Warranty (basic)
3 years/ 60,000 km
Warranty (powertrain)
5 years/ 100.000 km (powertrain); 8 years/ 160,000 km (hybrid components)
Competitors
Honda Civic Hybrid; Honda Insight Hybrid

Strong Points

Weak Points

  • - cabin comfort and room
  • - economy
  • - design
  • - buyer perceptions
  • - design

Editors Rating:

Fuel consumption
simply the best in mass production
Value for price
nice purchase point and exceptional value if you drive it right
Styling
love it or hate it; I like it
Comfort
roomy and comfortable for five with reasonable cargo space
Performance
depending on meaning of performance; against competitors, it's great
overall
perhaps no better vehicle that blends today's concerns with owner needs.

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