2010 Mini Cooper

2010 Mini Cooper

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Photos by -Autonet.ca
Daniel Barron
Published: 26 01 2010

Mini mission accomplished

Mini celebrates its 50th anniversary in 2009, and though the little coupes and convertibles in its lineup are not without their faults, it's still difficult to find a lineup of cars that is not only as fun to drive, but that exudes as much charisma.

This rings especially true of this week's tester, the Mini 50 Camden Special Edition. It's one of two limited-edition 50th anniversary models that will be built only for the 2010 model year. Both models — the other being the Mayfair Special Edition — are named after areas in London, England.

So what makes it stand out so much? Well, though it has the usual eye-catching special-edition extras such as black-coloured headlight lenses and carbon-fibre interior surfaces, the real hook here is Mission Control. It's an in-car entertainment system that has characters with English accents who talk to the driver, updating him or her with information on the vehicle as well as different driving situations.

These aren't prim-and-proper chracters, either. After pressing the start button to fire up the engine, the “coach” will ask her two “assistants” about things like the outside temperature, engine status and fuel level. When your seatbelt is locked in and it's time to start motoring, one of the characters will take particular pleasure in yelling: "Let's Miniiiii!!!!"

It's all very cute, and though Mini says that Mission Control knows up to 40 different statements in 120 different driving situations, it's the same dozen or so they tend to use the most. For the driver who just isn't in the mood on a blustery, bitter winter morning to hear a chipper voice telling them to put their seatbelt on, a button in the glovebox will turn the system off lickety split.

The Camden package can be added to both the Mini Cooper and Mini Cooper S, with our tester being the latter. The S is virtually identical to the base model in terms of dimensions and weight. It's what's under the hood that really sets the two apart. The tiny 1.6-litre Mini Cooper S engine gets a turbocharger to increase horsepower and torque substantially.

It's a surprise to absolutely no one that this thing can peel away from a standstill like it's going out of style — and for the record, that'll never go out of style as long as the Mini exists. With overboost, almost 200 lb.-ft. of torque is available at just 1,700 rpm. Turbo lag is practically non-existent — there really isn't much to hold back this 1,225-kg dynamo.

One has to be slightly wary of devouring that power all at once, as this front-wheel-drive and front-heavy coupe has its limits. But with its four wheels pushed to the corners and ground clearance that will barely allow a couple of phone books to fit underneath it, the Mini Cooper S feels more like it's on rails than most cars on the road today.

Of course the tradeoff is that the Mini's ride quality is less than stellar. Sure, you'll feel connected to the road, but at the cost of several of your lower vertebrae and possibly a few fillings. We swear we can even hear one of those Mission Control gents grumbling under his breath while driving across some particularly broken pavement.

The original Mini's designer, Alec Issigonis, may have wanted it to be a “people's car” but it has been clearly defined over the last half century as a performance vehicle first and foremost, and the 2010 model is no exception. It may have limited cargo space, puny rear seats and confusing controls, but all it really wants is to have fun.

Mission accomplished.

Summary:

Year/Make/Model
2010 MINI Cooper S
Price as tested
$34,400
Trim level
MINI 50 Camden Special Edition
Price range
$22,800 - $36,600
Freight
$1,695
Options
Camden Special Edition ($4,500) includes white leather seats, 17" light alloy wheels, velour floor mats, driver and front passenger sport seats, tech white colour lining, interior trim silver lining, Camden bonnet graphics, harmon/kardon sound system, MINI 50 Camden door sill finisher, silver lining mirror caps, white indicator lights, Mission Control, glass sunroof, heated front seats, auto dimming interior mirror, rain sensor with auto headlamps, media connect
EnerGuide fuel economy ratings
8.1 L/100km city; 6.2 L/100 km hwy
Observed fuel economy
7.6 L/100 km combined over 535 km
Warranty (basic)
4 years/80,000 km
Warranty (powertrain)
4 years/80,000 km
Competitors
Volkswagen GTI, Volvo C30 2.4i, Audi A3

Strong Points

Weak Points

  • - handling
  • - styling
  • - personality
  • - rear seats
  • - ride quality
  • - controls

Editors Rating:

Fuel consumption
It drinks premium, but very slowly
Value for price
An excellent fun-to-cost ratio
Styling
Its hip, fun style perfectly matches how it drives
Comfort
Be ready for a jarring ride
Performance
What this car is made for
overall
A ton of fun - though not much else - for an attractive price

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