2010 Mini Cooper S Mayfair Special Edition

2010 Mini Cooper S Mayfair Special Edition

More Photos

Photos by -Autonet.ca
Lesley Wimbush
Published: 03 03 2010

Mayfair lady

Fifty years ago, Sir Alec Issigonis strapped the very first transverse mounted engine under the tiny bonnet of the original Mini and altered the future for small cars forever.

The space saved by the sideways oriented mill allows a large increase in cabin size without increasing the overall length of a car. The Mini became the best-selling car in British history, and one of the most recognizable icons of the ‘60s.

To commemorate its 50th anniversary, Mini has released two special editions, the Mayfair and the Camden. The Mayfair, a $5,000 trim package that can be added to either a Cooper or Cooper S features optional metallic brown paint, large driving lights mounted rally-style on the grille along with a “Mayfair 50th” badge, exclusive sill plates, badging, and “toffy” lounge leather interior with contrasting laminate dash inserts.

With its diminutive size, wide stance and huge bug eyes, the Mini is undeniably cute. The driving lights and badge harken back to the Mini’s glory days as a rally car and really dress up the front end nicely.

My tester is done up in Midnight Black Metallic sports brown and black pin-striped side mirrors that match interior laminate trim. “Cooper S” badging, front hood scoop and multi-spoke 17-inch rims boast of this Mini’s sporty nature. The Cooper designation recalls John Cooper - famed race car builder of the ‘60s, whose performance enhancements transformed the original Mini into a European rally star, the “S” refers to the forced engine induction - originally supercharged but now turbocharged since the 2007 redesign.

The interior is absolutely striking; the design is playful and creative. The Mayfair’s colour scheme of toffy brown with contrasting black trim is repeated on plump leather seats, steering wheel, dash and the shifter knob. The centre stack resembles a juke box crossed with an old-fashioned weight scale, topped with an enormous art-deco speedometer and visually attractive, but initially puzzling, switchgear below.

Seats are wonderfully supportive and 100% manual in my tester. There’s lots of leg room up front; not so much for those in the second row. Rear seats fold down to increase cargo space, since the trunk is miniscule. Automatic Xenon headlights take the guesswork out of night driving.

For those who live for the twisty roads—the Cooper S is a joy to drive. From the push of the start button, the 1.6 litre engine roars to life with a lovely enhanced turbo whine and induction growl.

There’s a six-speed manual gearbox that makes rowing your own gears a pleasure, with long throws and a clutch that’s neither soft nor grabby. The traction control can be disabled by those who prefer to set their own limits.

Suspension, consisting of MacPherson struts up front, and independent multilink in behind, is very tight; it’s marvellous for cornering and spirited driving but is a little stiff over rough pavement.

The thick and meaty steering wheel feels just right, and has a direct connection to the front wheels.

The Mini doesn’t really have a viable competitor. Although there are other cars that offer similar space saving and fuel economy - there really isn’t another vehicle that can match its pound-for-pound fun factor, or iconic character.

Summary:

Year/Make/Model
2010 Mini Cooper
Price as tested
$34,900
Trim level
S Mayfair Edition
Price range
$22,700-$36,500
Freight
$1,695
Options
Mayfair Special Edition Package ($5,100) includes leather upholstery, 17-inch Alloy Wheels, bi-colour leather steering wheel, chrome line interior and exterior, velour floor mats, heated front sport seats, Toffy colour line, Toffy trim, door sill finisher, auxiliary headlights, Toffy mirror caps, sunroof, auto dimming mirror, rain sensor with auto headlamps, USB and Bluetooth technology.
EnerGuide fuel economy ratings
7.8 L/100km city/5.7 L/100km hwy
Observed fuel economy
8.1 L/100 km over 907 km combined
Warranty (basic)
4 years/80,000 km
Warranty (powertrain)
4 years/80,000 km
Competitors
Mazdaspeed3; Subaru Impreza WRX; Volkswagen GTI; Volvo C30

Strong Points

Weak Points

  • - Super handling
  • - iconic looks
  • - frugal on fuel
  • - Not a lot of cargo space

Editors Rating:

Fuel consumption
Very good on fuel, even when driven aggressively
Value for price
Mayfair package is pricey
Styling
Distinctive; iconic
Comfort
Comfortable front row, cramped rear seats.
Performance
Fun driver's car; very intuitive handling
overall
Appealing; fun to drive

More Reviews

Test Drives

Kia bares its Soul to youthful buyers

Used Models

Saturn is now an orphan brand

Test Drives

Prius V expands on hybrid sensibilities

Test Drives

Special Boxster's back in Black

Test Drives

The business casual approach to a work truck

Test Drives

Fiat raises the cute factor by 500

SUBSCRIBE or Unsubscribe