2010 Ford Focus

2010 Ford Focus

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Photos by -Autonet.ca
Glen Woodcock
Published: 04 05 2010

Focus on target

My younger daughter is about to buy her first car. Naturally, she began by looking at the cheapest new subcompact models and after a few test drives set her sights a little higher, on cars that were a little bigger.

I was just as glad, because Tasha’s job in Ottawa often requires her to drive long distances in all kinds of weather and my fatherly instincts wanted her in something substantial with a good safety rating and lots of airbags.

She knew she wanted an automatic transmission, good fuel economy and air conditioning and, naturally, she had lots of questions.

“How important is ABS?” she asked.

When I replied that anti-lock brakes were an absolute must, her response was that not all cars in her price range offered ABS standard.

I told her it came standard on the 2010 Ford Focus and that I’d try to arrange one as a test car next time she came to visit.

So the prime voice in this test report is that of a young professional woman – and what interests her isn’t necessarily what interests me.

For instance, none of her questions relate to horsepower or anything mechanical.

(In case you are interested, the 140-hp, 2.0-litre Duratec four is capable of sprinting from 0-100 km/h in about 8.5 seconds, but doesn’t reach its full potential of 140 hp until 6,000 rpm.)

For Tasha, that translates into lots of passing power at highway speeds. “I don’t drive crazy fast,” she says, “but this isn’t a wimpy little car.”

I doubt it’s ever occurred to her to ask why the Focus is so much fun to drive quickly. If she had, I could have mentioned the SES Sedan’s sport-tuned suspension with front and rear stabilizer bars. Nor does she seem to be upset that the four-speed automatic doesn’t have a manual shift mode; I’m not even sure she knows what that means.

But she does like the look of the 17-inch aluminum wheels and all the steering wheel switches for audio, cruise and the like because they’re “not as distracting as having to reach for them.”

The SYNC voice-activated entertainment and communication system (which is standard on the SES test model but optional on Focus S and SE) and ambient lighting with selectable colours (“I always like pretty lights”) are vital.

“SYNC is cool, and really important to people my age,” she says, showing me how it only takes a couple of minutes to pair her Blackberry via Bluetooth and download her phone book.

But she doesn’t think the Sirius satellite radio worth the monthly fee since the car already has a 6-CD changer and she can plug in her iPod with its thousands of tunes. Being able to say “Play Bono,” and have it happen, is also apparently very cool.

Tasha is impressed that remote keyless entry, power locks and a driver’s information centre are standard but is less enthusiastic about Ford’s standard MyKey feature that can help control the way younger people drive – even when dad’s not there to nag them. For instance, MyKey on our test car is set so the vehicle can’t exceed 129 km/h and the sound system can’t be played full blast (and not at all unless everyone is buckled up).

More important to Tasha is Focus’ ability to carry four adults in comfort, and the fact its ride is quiet and smooth – like a much bigger car.

Important to dad is standard electronic stability control, six airbags and the SOS post-crash alert system.

So I guess it’s a car with something for everyone.

Postscript: Tasha likes the Focus so much she’s bought one - not a brand new model, but a loaded 2009 SEL coupe with sunroof and leather.

She’s deliriously happy because, “All my friends think it’s a pretty cool car.”

As for me, I’m happy someone from the generation that believes image is everything also will be driving something substantial.

Summary:

Year/Make/Model
2010 Ford Focus
Price as tested
$22,249
Trim level
SES
Price range
$14,999 - $20,399
Freight
$1,350
Options
Automatic transmission ($1,150); premium sound system ($700).
EnerGuide fuel economy ratings
8.4L/100km city; 5.8L/100km hwy
Observed fuel economy
8.0L/100 km over 390 km
Warranty (basic)
3 years/60,000 km
Warranty (powertrain)
5 years/100,000 km
Competitors
Chevrolet Cobalt; Dodge Caliber; Honda Civic; Hyundai Elantra; Mazda3; Nissan Sentra; Toyota Corolla

Strong Points

Weak Points

  • - quiet ride
  • - hi-tech features
  • - not a lot of torque
  • - no hatchback model

Editors Rating:

Fuel consumption
competitive in the segment
Value for price
more standard features than some
Styling
pleasant enough, but no wow factor here
Comfort
decent seats front and rear
Performance
not a slug, but no jackrabbit either
overall
strong appeal for younger buyers

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