2010 Mazdaspeed3

2010 Mazdaspeed3

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Photos by -Autonet.ca
Wade Ozeroff
Published: 19 05 2010

Mazdaspeed3 offers racy versatility

You probably don’t need me to tell you about the history of the Mazda3 (it is both “acclaimed” and “award-winning”, to make a long story short); or the top-of-the-line, turbo-fied member of the family, the Mazdaspeed3.

The car’s outward appearance has been modified for the new model year (among other things, it now wears Mazda’s grinning grille face, accentuated with a hood-scoop), and under the skin, its engine and catalytic converter have been tweaked for both lower emissions and enhanced performance.

While the horse/torque numbers remain the same for the second-generation 2010 model (263 hp and 280 lb.-ft., pulled from the same rev-happy, racy-feeling 2.3-litre engine from the first generation), Mazda has tweaked the management of power to the wheels to eliminate some of the torque steer inherent in front-wheel drive powertrains.

My Autonet tester this week, in “blue mica” paint job (and there is only one trim level, which keeps the choices simple), shows off the performance well; and indeed, I am finding less noticeable “pull” in the wheel when putting the pedal to the metal.

Channelling the power through the six-speed manual gearbox- again, the only choice in the Mazdaspeed3- the compact hatchback is quick and ready, handling very well with it’s enhanced suspension and stiffened body.

The Mazdaspeed is based on the Sport trim level of the Mazda3, incidentally, so if you find you like the ride and the feel of the car but don’t need the excess power, I would recommend comparing them (a Sport with a manual transmission comes at a much lower price).

The interior manages a good balance between a sport-oriented driving environment and a comfortable passenger space. The rear row suffers from some legroom compromise, but isn’t bad overhead. The Mazdaspeed3 gets its own unique cabin treatment - leather-and-cloth upholstery with flashy red accents - more heavily bolstered seats and floor mats and scuff plates emblazoned with the Mazdaspeed stamp (and a turbo boost gauge).

A long seatback and decent range of adjustment make the driver’s seat suitable for all-round driving, though it is decidedly snug. Keyless start and entry is one of my favourite convenience features in any car, as is the intuitive and simple operation and location of all major controls and stalks.

Adaptive, self-levelling headlights are unusual on a car in this segment and the ‘adaptive’ aspect (the lights turning to follow the curve of the road) can be disabled by the driver via a button on the dash.

I am getting a lot of good comments from people who see the car – mostly enthusiasts who know what the Mazdaspeed badge is all about - and love the new look of the 2010 model. The low-slung, hatchback bodystyle is complemented with a larger rear spoiler and 18-inch wheels (standard issue) that keep it looking stylish at the curb side.

Overall, the car delivers everything Mazda intends it to - a high powered small car that still doubles effectively as regular family hauler. Obviously, a buyer considering one has to want the extra oomph of the turbo 2.3 to justify the price, but for those who feel a need for speed and an adrenalizing, well-controlled driving experience it fills the bill.

My tester, without accessories, comes in at the entry-price of $32,995, which puts it at the high end of performance compact segment - it’s a little less than Subaru’s all-wheel drive WRX, but a fair bit more than Honda’s Civic Si – although the full line-up of Mazda3 vehicles begins under 20K.

Summary:

Year/Make/Model
2010 Mazda3
Price as tested
$32,995
Trim level
Mazdaspeed3
Price range
$15,995-$32,995
Freight
$1,395
Options
none
EnerGuide fuel economy ratings
11.5 L/100km city; 8.0 L/100km hwy
Observed fuel economy
12.8 L/100 km, mostly city
Warranty (basic)
3 years/80,000 km
Warranty (powertrain)
5 years/100,000 km
Competitors
Chevrolet Cobalt SS, Honda Civic Si, Subaru WRX STi

Strong Points

Weak Points

  • - high performance
  • - hatchback versatility
  • - Mazda3 quality
  • - fuel economy
  • - somewhat expensive
  • - tight rear seating

Editors Rating:

Fuel consumption
you pay a premium for the turbocharged fun
Value for price
there are less expensive sporty performers out there
Styling
good-looking sport hatchback with a love-it-or-leave-it face
Comfort
good up front, tight legroom in rear seats
Performance
racy; performance-oriented
overall
a quick, responsive, premium-fuel-gulping ride that brings a lot of fun

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