2011 Mazda2

2011 Mazda2

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Photos by -Autonet.ca
Joe Duarte
Published: 17 08 2010

Mazda gets a sub-compact 2

The Mazda2 fills a hole in dealership showrooms that started developing pretty much in the middle of the ’90s, when the Protege started growing up and exerting its independence of the market that had served it so well in the past.

It’s not a malady specific to Mazda; all the Japanese companies at one point abandoned the market that gained them a foothold on the North American market as larger , more affluent occupants demanded bigger items or more space (again, not a malady common to the auto industry).

In Mazda’s case, it started with the 1994 Canadian introduction of Protege (about half a decade after Toyota and a half-decade before Honda). The difference was that those two re-entered the subcompact market early in the 2000s with the Echo (later Yaris) and Fit, respectively, while Mazda waited nearly a decade before following suit. In a market like Canada that loves its small cars, it’s like leaving a window open and letting your energy dollars escape.

But now dealers have their sub-compact back in time for another fuel crunch, and the only thing to see is if Mazda2 can make up for lost time against the likes of Fit and Yaris.

Mazda2 certainly seems to have the looks advantage, if you judge by the scores of turned heads during a product launch in Montreal and a week’s worth of travel around the greater Toronto area. Most of those seemed to come from inside Mazda3s, probably because it’s instantly recognizable for its zoom-zoomness (prominently put forward by Mazda’s front lower smiley-face grille).

It’s a tight little bugger, making it swift through increasingly narrower city street lanes (either by design or due to the increasing amount of bicycle traffic) and easily parked in street boxes and slender mall parking stalls. Four tiny doors open without fear of nicking the vehicle beside.

But small stature also brings with it compact interior room and although the Mazda2 will never be confused for a mid-sized sedan (or even a compact), it does have enough room for four to travel comfortably in most everyday situations. The trunk room is enough for a week’s worth of groceries and a couple fold up chairs for the soccer game (and I’m sure you could squeeze a hockey bag back there, provided the driver isn’t a goalie), but trying to put in a set of golf clubs will require putting down a portion of the rear 60/40 split seatback.

All seats are comfortable and supportive, with the driver getting a great presentation of the comprehensive dash layout that seems confusing at first blush, but is easily navigated once you get the lay of the land.

Power comes from a 1.5-litre four-cylinder engine that is enough to get through most everyday driving though it does struggle with acceleration either from a standstill or onto the highway (that’s a pretty big everyday challenge). It does considerably better with the five speed manual transmission than it does with the optional four-speed automatic (and there’s a CVT in other world markets … yikes!), but there’s still a long lag between first and second – shift too soon and you’re left with little power; wait for the proper time and it gets noisy until you get there – which grants acceleration akin to a hybrid powertrain.

Because of its tight footprint, Mazda2 handles nicely but its tiny tires tend to lose tenacity fairly quickly. Steering is not sporty, but it is fairly direct with good heft to it.

But in this segment, price is the … um … selling point and you can get into a Mazda2 for under $14,000. Our GS trim adds air-conditioning, fog lights, rear spoiler, alloy wheels, cruise control, a couple extra speakers and other items as standard for an $18,000 buy-in.

Summary:

Year/Make/Model
2011 Mazda2
Price as tested
$18,195
Trim level
GS
Price range
$13,995-$18,195
Freight
$1,395
EnerGuide fuel economy ratings
6.8 L/100km city; 5.6 L/100km hwy
Observed fuel economy
6.0 L/100km over 812 km
Warranty (basic)
3 years/ 80,000 km
Warranty (powertrain)
5 years/ 100,000 km
Competitors
Chevrolet Aveo; Ford Fiesta; Honda Fit; Kia Rio; Suzuki Swift+; Toyota Yaris.

Strong Points

Weak Points

  • - economy
  • - styling
  • - city size
  • - seating comfort
  • - power delivery
  • - interior room

Editors Rating:

Fuel consumption
proves you don't have to be a hybrid to be fuel conscious.
Value for price
average for a little car is in this segment
Styling
looks nice but only so many ways you can dress up a hatchback
Comfort
good considering the size, but it still suffers from little car attributes
Performance
needs better transmissions
overall
overdue for Mazda dealers, but segment probably won't notice much

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