2011 Ford Fiesta

2011 Ford Fiesta

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Photos by -Autonet.ca
Wade Ozeroff
Published: 27 08 2010

Fiesta is a spicy little number

I’ll leave it to the highly-trained, professional editors who massage my great literary works into readable form (which is no small task, yo) to make the necessary “Fiesta” puns that must, by law, accompany any story about the car.

Instead, I will just start off by saying Gad I’m having a lot of fun driving this car.

My tester this week is an SES-trim model of Ford’s little/big entry into the B segment on this side of the Atlantic; a slightly-over 20K model (it has leather seats, which push the sticker price up by $1,200).

While it can’t be called a hot performer, the Fiesta’s 1.6 litre engine boasts more horses than competitors like the Fit or Yaris, and more torque as well; and pulls the vehicle around with a responsive, if not adrenalizing feel.

It’s a quick-handling, highly manoeuvrable little package that shines as a city commuter; staying upright and flat in corners and hugging the road surface. The crisp, speed-sensitive power steering feels great (as does the thick-ish, driver-oriented steering wheel)

I’m not getting the best potential of the car’s fuel economy currently, but that’s because I’m driving like a jerk. The five-speed manual transmission is definitely the right combination to have in the Fiesta (it helps overcome the drop in power you’ll feel when you add passengers to the car), to manage the car well in merging/passing situations.

Fairly typically of small hatchbacks, the Fiesta’s forward visibility is pretty good (though there is a fair amount of glare in the large, steeply angled windshield when driving in full sunlight) and compromised at the rear by the smallish window and C-pillar. Rearward visibility is helped out by the side mirrors, which split to add a smaller, convex wide-angle mirror.

The outward appearance is one of the better presentations I’ve seen on an economy car, with graceful lines and a tapering roofline, balanced on some nicely proportioned and styled aluminum wheels.

Fiestas come in a variety of attention-demanding colors, and mine is done up in a sort of neon green that is slowly growing on me. Normally I’m not one to go for the flamboyant paintjobs, but the color of my test car really stands out- it gets a lot of looks from passersby and makes it pretty easy to find in a parking lot.

In breaking away from the box-shape of a lot of competing hatchbacks, Ford has lost some useable cargo volume, but the Fiesta can still boast more room than a small sedan-style car; that’s the tradeoff for the better curb appeal.

The interior of my tester is, as you may imagine, compact; though it offers good headroom and a reasonable space between occupants in the front seats. The rear seats are typical of any car in the segment- legroom is tight for adults.

Upholstered with the (optional) leather package, the cabin looks and feels miles above the average economy car in terms of style; and the materials used throughout are solid and fit together well.

It rises above base-car status with the inclusion of heated seats (and side mirrors), Ford’s SYNC technology interface and upgraded sound system; and displays the dash-mounted controls with a unique button-and-knob arrangement that isn’t hard to get used to.

One of my favourite features is that the Fiesta still uses two stalks on the steering column, to separate the wipers and turn signal functions (unlike pretty much everything else Ford sells, which employ that annoying “uni-stalk” thing).

Overall, I really like the Fiesta. You can get them cheaper than the one I’m currently driving (the car starts at an extremely modest $12,594), but even with some of the more desirable options, they only touch on twenty grand before freight and taxes.

Summary:

Year/Make/Model
2011 Ford Fiesta
Price as tested
$20,099
Trim level
SES
Price range
$16,799-$18,899
Freight
$1,350
Options
Leather seats ($1,200)
EnerGuide fuel economy ratings
7.1 L/100km city; 5.3 L/100km hwy
Observed fuel economy
8.1 L/100km (combined)
Warranty (basic)
3 years / 60,000
Warranty (powertrain)
5 years/ 100,000 km
Competitors
Chevrolet Aveo; Honda Fit; Mazda2; Nissan Versa; Toyota Yaris

Strong Points

Weak Points

  • - visually appealing
  • - solid-driving and comfortable
  • - good fuel economy
  • - luggage/cargo volume compromised by vehicle shape
  • - small hatch opening
  • - cargo floor not flat with rear seats folded
  • - windshield glare

Editors Rating:

Fuel consumption
good, compact-car fuel frugality
Value for price
comprehensively equipped and competitively priced
Styling
outwardly bold and inwardly well-tailored
Comfort
good driver's seat and front row front row, legroom in rear compromised
Performance
not a performance car, but responsive and fun
overall
a great-looking, well-finished compact hatchback

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