2013 Dodge Dart

2013 Dodge Dart

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Photos by -Autonet.ca
JOE DUARTE
Published: 18 01 2012

Dodge is aiming Dart at younger targets

Last year, with the introduction of the Fiat 500, Chrysler dealers were thrilled to finally get the small car they had been missing for some years. Now comes word of a new compact that resurrects the Dodge Dart nameplate.

Created in 1960 and running through 1976, Dart was always the “smaller” Dodge. This latest version uses Fiat’s compact platform that is also used for the Alfa-Romeo Giulietta.

Though it is far removed from the Alfa (which has Alfa’s traditional vertical grille) it is also not close to the larger Dodge sedans (the mid-sized Avenger and full-sized Charger) except for the cross-hair grille (which has neat blue insets). Dual exhausts and HID headlights up front and LED taillamps also tie into the larger Dodges.

Dodge expects Dart to appeal to a wide range of consumers, from Millennials to empty nesters. Millennial customers are young professionals most likely purchasing their first new cars – ones they can personalize and call their own – and require a high degree of connectivity.

Customizable displays in the cockpit appeal to the Millennials’ need for connectivity and personalization, as do the wide range of vehicle customization choices (12 exterior colours, 14 interior colour and trim combinations, seven wheel options, etc.)

In keeping with the personalization theme, power for the newest Dodge comes from a choice of three four-cylinder engines – the standard set up is a 160-hp 2.0-litre four-cylinder; an optional 1.4-litre turbocharged MultiAir four cylinder also puts out 160-hp, but boosts torque to 184 lb.-ft. (from the 2.0’s 145) and makes it available lower in the rpm range; The top of the line powerplant is a 2.4-MultiAir with outputs of 184-hp and 171 lb.-ft. of torque.

Doling out the power to the front wheels is one of three transmissions – a standard six-speed manual, a six-speed automatic or a six-speed dual clutch unit.

Inside, there is a high degree of hand craftsmanship, traditionally reserved for more expensive segments. Among them, an eight-inch touchscreen to control multiple functions of the infotainment system, push-button start and heated steering wheel on the higher trims (which right now are pegged, in ascending order, at SE, SXT, Rallye, Limited and R/T). Other features (standard or optional) include rearview camera and blind-sport monitor.

Price is not yet set in Canada but the U.S. starting Darts at $15,995. It will be built at Chrysler’s Belvidere (Illinois) plant (which in the past built the Neon, and currently builds the small Jeeps - Compass and Patriot), starting in spring 2012.

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Summary:

Year/Make/Model
2013 Dodge Dart
Trim level
SE; SXT; Rallye; Limited; R/T
Price range
not yet set
Options
rearview camera; heated steering wheel; keyless entry with push-button start.
Warranty (basic)
3 years/ 60,000 km
Warranty (powertrain)
5 years/ 100,000 km
Competitors
Chevrolet Cruze; Ford Focus; Honda Civic; Hyundai Elantra; Kia Forte; Mazda3; Mitsubishi Lancer; Nissan Sentra; Toyota Corolla; Volkswagen Jetta.

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